Marketing Excellence - Operating Unit Lead Asia, SME&C Job at Microsoft Corporation (Sydney)

Job Description

At Small, Medium Enterprises and Channel (SME&C), we are driving a step‑change in how marketing fuels growth—connecting strategy to execution, investments to impact, and global priorities to local outcomes across Sales Units and Operating Units (OUs). Marketing Excellence plays a critical role in ensuring clarity, alignment, execution rigor, and measurable ROI across our most important go‑to‑market (GTM) motions. The SME&C Global Sales & Operations (GS&O) Marketing Excellence team serves as the connective tissue between strategy and field execution—partnering with regional CMOs, GTM Activation teams, Sales Units, and partners to land marketing priorities with discipline and scale. We are seeking Cross–Solution Area Aligned Marketing Excellence OU Directors (AMS, EMEA, ASIA) to own field alignment, execution quality, and impact of Marketing Excellence investments across Operating Units. This role is a senior, field‑facing leadership position accountable for landing marketing strategy, overseeing investments and ROI, and driving strong collaboration across marketing, sales, and partner teams to accelerate business outcomes.

Job Responsibility

Serve as the primary Marketing Excellence lead aligned to assigned OUs, partnering with OU leadership, local CMOs, and GTM Activation teams to land GTM and marketing plans
Drive alignment on marketing strategy, priorities, and investments, ensuring clarity on expectations, sequencing, and success measures
Act as the central point of coordination between core Marketing Excellence and the field—gathering input, surfacing gaps, and informing continuous improvement of tools, processes, and initiatives
Lead communications, landing, and enablement to Sales Unit leaders and OU sales teams, ensuring marketing investments are well understood and effectively activated
Oversee marketing investment governance at the OU level, including prioritization, execution tracking, and performance outcomes
Own visibility into ROI and results associated with Marketing Excellence‑led investments, working with partners across Marketing, GTM, and Sales to course‑correct and optimize impact
Synthesize performance insights, seller feedback, and field learnings to improve execution quality and outcomes over time
Own and support OU‑level event strategy and execution, ensuring strong alignment to GTM priorities and Sales Unit needs
Plan and support AI Tour ancillary events and localized demand generation, driving attendance quality, seller engagement, and pipeline impact
Partner with Sales Unit leads and partner teams to plan and execute Co‑Sell Connections events, ensuring rigor, consistency, and measurable outcomes
Lead alignment with Innovation Hubs and Experience Centers, ensuring effective use of immersive experiences to support customer and executive engagement
Support landing and awareness of the Executive Meeting Program, partnering with executive engagement models (including vendor‑supported 1:few programs)
Partner closely with OU CMOs, GTM Activation, Partner Marketing, Sales leadership, and core Marketing Excellence to ensure integrated execution
Create a strong, trusted feedback loop from the field, bringing actionable insights on execution challenges, opportunities, and improvement areas back to the core team
Help scale best practices across regions and OUs by sharing learnings, successful execution models, and repeatable approaches

Requirements

Bachelor's degree in Business, Marketing, Strategy, Finance, or related field AND 6+ years of experience in marketing, GTM strategy, sales operations, business planning, consulting, or related fields
OR equivalent experience
Demonstrated experience working in highly matrixed, global environments with senior stakeholders across marketing and sales

Nice to have

Experience partnering with field sales leadership, regional CMOs, and GTM teams to land strategy and drive execution
Strong understanding of marketing investment management, ROI measurement, and performance tracking
Experience leading or supporting large‑scale events, executive engagement, and demand generation programs
Proven ability to influence without authority, drive alignment, and bring clarity in complex environments
Excellent communication skills with comfort presenting to senior leaders and enabling cross‑functional teams

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Marketing Excellence - Operating Unit Lead Asia, SME&C

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