Job Description
At Small, Medium Enterprises and Channel (SME&C), we are driving a step-change in how marketing fuels growth across the Small and Medium Business (SMB) segment—connecting strategy to execution, investments to measurable pipeline, and signals to revenue outcomes. As we scale Cloud & AI and AI Business Solutions (AIBS) / Security growth, Marketing Excellence plays a critical role in ensuring clarity, alignment, and accountability across the end-to-end marketing engine. This includes prioritizing investments, improving signal quality, strengthening funnel performance, and enabling consistent execution across global and field teams. The Marketing Excellence team serves as the connective tissue between SMB Product and Integrated Marketing, Go To Market (GTM), Sales Units, Direct Acquisition (E&E), and partner teams—ensuring strategy translates into execution and measurable business impact. The SMB Marketing Excellence Lead is responsible for defining and landing SMB marketing strategy aligned to the Microsoft Customer Engagement Methodology (MCEM) journey. This role connects strategy, demand generation, signals, and funnel execution to deliver pipeline and revenue impact. The role requires deep cross-functional leadership, working across marketing, sales, and partner teams to align priorities, optimize investments, and improve end-to-end conversion. It also serves as a key feedback loop—bringing insights from performance, sellers, and the field to continuously refine strategy and execution. Success in this role is defined by measurable improvements in pipeline generation, conversion, signal quality, and overall marketing Return on Investment (ROI). Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
