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Marketing Events Sr. Manager

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FOCAL ONE

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Location:
United States , Austin

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Job Description:

We are seeking a Marketing Events Sr. Manager to lead the strategy, planning, and execution of high-impact marketing events that support Focal One’s commercial and brand objectives. This role will spearhead our tradeshow and event presence across major medical conferences in Urology and Gynecology, as well as regional and internal events. The Marketing Events Sr. Manager will manage a portfolio of national and regional trade shows, congresses, customer workshops, and internal meetings, ensuring flawless execution, regulatory compliance, budget discipline, and measurable ROI.

Job Responsibility:

  • Spearhead Focal One’s overall event and tradeshow strategy, aligning plans with marketing, sales, and business objectives
  • Develop and manage a comprehensive annual event calendar, including major medical congresses, trade shows, customer workshops, advisory boards, and internal meetings
  • Coordinate Focal One’s presence at major medical conferences in Urology and Gynecology, ensuring consistent brand representation and strategic impact
  • Provide detailed project management for all major events, including timelines, deliverables, risk management, and cross-functional coordination
  • Responsible for coordinating all logistics and selection of event venues, including hotels and restaurants
  • Lead end-to-end planning and on-site execution for large- and small-scale events
  • Manage exhibition space selection, booth option selection, and all related logistics
  • Collaborate closely with the Creative team on booth and exhibition design, production, and execution
  • Coordinate partners, suppliers, and vendors for material production, shipping, handling, installation, and dismantle
  • Oversee registration, travel, accommodations, speaker logistics, and on-site staff coordination
  • Negotiate and execute contracts with venues, exhibition organizers, agencies, and vendors
  • Partner closely with Sales, Marketing, Clinical, and Executive teams to plan and execute impactful marketing events
  • Support the Sales team in the preparation and execution of successful customer-facing events, demos, and meetings
  • Interface with the Digital Media team to design and implement effective pre-event, on-site, and post-event communication plans
  • Ensure all events adhere to applicable regulatory, legal, and compliance guidelines, including HCP engagement rules
  • Align event messaging, demonstrations, and educational content with brand and product strategies
  • Own event budgets, forecasting, expense tracking, and reconciliation
  • Monitor all event-related expenses closely to ensure adherence to pre-defined budgets
  • Negotiate favorable terms and manage relationships with suppliers, subcontractors, and agencies
  • Define success metrics for each event and measure ROI, including lead generation, engagement, and pipeline impact
  • Collect feedback from internal stakeholders and event attendees
  • Analyze results and implement continuous improvements to enhance future event performance
  • Assume additional duties as assigned to support broader marketing and business objectives.

Requirements:

  • 5+ years of experience planning and managing marketing events, preferably in MedTech, medical devices, life sciences, or healthcare
  • Proven experience managing large-scale trade shows and complex, multi-stakeholder events
  • Strong project management, organizational, and planning skills with exceptional attention to detail
  • Demonstrated ability to manage multiple priorities, changing timelines, and aggressive deadlines
  • Strong budget management, contract negotiation, and vendor management experience
  • Excellent written and verbal communication skills with strong networking ability
  • Commercial awareness and understanding of how events support sales and pipeline growth
  • Creativity in event execution, messaging, and attendee engagement
  • A collaborative team player who thrives in a fast-paced, high-performing environment
  • Motivated self-starter who works effectively both independently and cross-functionally
  • Strong internal and external customer focus with a service-oriented mindset
  • Authentic, approachable, and professional demeanor with high integrity and sound judgment
  • Adaptable and resilient, with the ability to stay focused amid distractions and shifting priorities
  • Proficient in Microsoft Excel, Word, Outlook, and PowerPoint
  • Comfortable working within project management platforms such as Monday.com, Asana, Microsoft Project, or similar tools, with the discipline to consistently utilize them
  • Hands-on experience with event audiovisual (AV) technology, including setup and coordination of sound, video, presentations, and live demonstrations in collaboration with AV vendors
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Ability to travel 60-70% of the time
  • Able to lift and/or move up to 50 pounds
  • Able to push and pull pieces of equipment on wheels weighing up to 750 lbs.

Additional Information:

Job Posted:
February 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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