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Marketing & Events Manager

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JLL

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Location:
United States , Lynchburg

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

JLL has a great opportunity to join our growing Retail Property Management team as a Retail Marketing & Events Manager to implement local marketing and event initiatives, while building community relationships. The Marketing Manager is responsible for leading the center’s marketing efforts in support of the property’s strategic goals. The Marketing & Events Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Job Responsibility:

  • Creation of marketing budget to support the marketing plan
  • ongoing monitoring of the marketing budget
  • monthly reforecasting and adjustment
  • Analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
  • Development of the annual marketing plan for the property(s)
  • Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales
  • Establish an ongoing partnership with tenants to maximize individual store sales
  • Work with Regional Marketing Manager to identify and implement all appropriate corporate programs
  • Effectively manage the center’s digital media programs (social media, mobile, web)
  • Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts
  • Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
  • Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
  • Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue
  • Review monthly sales reports to ensure a thorough knowledge of retailer sales
  • track key retailer and category trends
  • Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL
  • Develop an ongoing public relations action plan as needed
  • send out press releases
  • track publicity
  • Follow corporate policies and procedures for all programs and events
  • Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
  • Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL’s Core Practices are followed
  • Communicate with the client and regional team members as needed or required
  • Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager
  • If applicable, provide constructive feedback, regular coaching and career development input
  • Schedule and manage day-to day operations of the Customer Service Center (where applicable)

Requirements:

  • Bachelor’s Degree in Marketing or related field preferred
  • 3-5 years in retail, marketing, advertising or comparable business experience
  • 1-2 years retail experience (Preferred)
  • Event planning preferred
  • Experience promoting events through social media
  • Computer literate, knowledge of marketing fundamentals and research
  • Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask
  • Sales/negotiation skills a plus
  • Must have experience in managing budgets
  • Must have flexibility to work varied schedules including weekends and evenings
  • Strong team player
  • Shopping center experience (Preferred, but not required)
  • Sponsorships/revenue generation experience (Preferred)
  • Must be available after hours, on weekends and holidays as needed to address emergencies and critical situations for Public Relations
  • Candidates must be authorized to work in the United States without sponsorship

Nice to have:

  • 1-2 years retail experience
  • Event planning
  • Shopping center experience
  • Sponsorships/revenue generation experience
What we offer:
  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays
  • Early access to earned wages through Daily Pay

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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