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The Marketing and Events Coordinator supports United Way of Kennebec Valley’s (UWKV’s) marketing, communications, and event planning efforts. This position is responsible for producing and distributing marketing materials, coordinating UWKV’s presence on social media and the website, and assisting with the planning and execution of events that promote the organization’s mission. The Coordinator works closely with all departments to help increase public awareness, stakeholder engagement, and participation in UWKV programs and fundraising campaigns.
Job Responsibility:
Implement year-round marketing and communication efforts across multiple platforms
Design and produce clear, effective marketing collateral (e.g., newsletters, brochures, invitations, social media graphics, flyers, videos, letters, ads)
Create content for campaign messaging and monthly communications
Maintain and update UWKV’s website with current content
Monitor and schedule social media content across UWKV’s channels
Collect and share stories from local residents and partner programs to showcase UWKV’s impact
Prepare press releases and coordinate media outreach and interviews as needed
Prepare talking points for public-facing events
Follow the progress of United Way Worldwide (UWW) in branding, marketing, and communications tools, and research, leverage, and notify staff of that branding
Track digital marketing metrics such as social media engagement and email campaign performance
Plan and execute UWKV events, including but not limited to: Golf Scramble, Campaign Kickoff, Campaign Celebration, Tocqueville Dinner, and Impact2032 events
Coordinate event logistics such as registration, signage, décor, promotion, and volunteer support
Liaise with vendors and partners to ensure successful event delivery
Coordinate sponsor recognition efforts
Actively participate in community events to increase UWKV’s presence through networking, prospecting, and relationship building
Build and sustain positive, productive relationships with community and business leaders, donors, volunteers, and staff
Provide back-up to other staff members by answering the telephone, greeting visitors, routing calls and handling a variety of inquiries, as needed
Support an organizational culture of integrity, transparency, service and professionalism. Model behavior consistent with the mission and purpose of the United Way
Maintain strict privacy and confidentiality of sensitive information
Fulfill other duties and special projects as assigned by the President & CEO
Requirements:
Associate or Bachelor's degree or equivalent experience in marketing, communications, graphic design, or a related field, or equivalent experience
Minimum of one year experience in marketing, communications or event coordination
Fluent in the English language, both oral and written
Access to reliable transportation
Nice to have:
Strong writing and proofreading skills
Experience with graphic design tools (Adobe Illustrator, InDesign, Photoshop preferred)
Familiarity with website and social media management
Proficient in Microsoft Office and basic design/editing software
Detail-oriented, organized, and able to manage multiple tasks and deadlines
A team player with the ability to collaborate across departments and with diverse stakeholders
Ability to understand and commit to the mission of United Way