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Marketing Enablement Specialist

United States, Cupertino Employment contract 95000.00 - 125000.00 USD / Year · Job Posted June 29, 2026
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Job Description

The Marketing Enablement Specialist helps marketing teams get real value from the toolkit by embedding in their day-to-day work — leading onboarding and workshops, publishing case studies from recent pilots, maintaining the playbook library, and tracking adoption across teams. This is a people-first enablement role suited to someone with solid marketing experience, a talent for teaching, and a track record of helping teams adopt new ways of working.

Job Responsibility

  • Embed within marketing teams to drive toolkit adoption — joining active projects to understand each team's workflows and tailor support to their level
  • Organize and run training sessions and workshops calibrated to each team's starting point, from first-time users to advanced practitioners
  • Write case studies documenting strong use cases: the marketer's objective, how the tool helped, and the measurable outcome
  • Build and maintain a living library of playbooks, how-to guides, and best practices teams can return to
  • Surface friction points and adoption gaps through structured feedback channels, representing the marketing practitioner's perspective in cross-functional discussions
  • Design a measurement framework to track adoption quality and business impact across the marketing teams you engage
  • Set clear expectations about what the tools can and cannot replace in a marketing workflow

Requirements

  • 2+ years driving tool adoption and behavior change within marketing teams, with measurable results
  • Strong understanding of how marketing teams operate — campaign development, briefing, team structures, and common workflow bottlenecks
  • Experience working in a consulting or embedded advisory capacity across multiple client environments
  • Experience rolling out marketing platforms — CRM, DAM, project management, or content systems — across an organization
  • Exceptional communicator across seniority levels and functions, able to deliver a single session that lands with both a senior marketing lead and a day-to-day practitioner
  • Strong writer
  • able to distill a pilot into a clear, compelling case study that drives broader adoption
  • Organized and self-directed across multiple teams and workstreams simultaneously
  • Quick to learn new tools, including AI-powered ones — curiosity and a fast learning curve matter more than prior expertise
  • Track record of setting realistic expectations about new tools and guiding teams through the transition
  • Familiarity with AI tools in a marketing context, and experience writing internal documentation, training curricula, or onboarding programs
  • Exposure to change management principles, and experience working across multiple lines of business within a single organization

What we offer

  • Competitive compensation
  • Healthcare package with vision and dental
  • Vacation / PTO
  • Retirement plan
  • Support for your continued learning and professional development
  • Hardware and software
  • Office in Cupertino, CA
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