Marketing Director Job at Randstad (Richmond Hill)

Job Description

We’re looking for a dynamic, strategic, and hands‑on Director of Marketing to lead brand growth across a diverse portfolio of restaurant concepts. This is a high‑impact role for a marketing leader who thrives in fast-paced environments, loves building brands with personality, and knows how to translate insights into award‑winning campaigns and measurable business results. As a Director of Marketing, you’ll shape the vision, voice, and go‑to‑market strategy for one of our longest food brands—driving guest acquisition, boosting loyalty, and strengthening each concept’s position in an increasingly competitive restaurant landscape. If you’re energized by excellence, dedication, and innovation, this role is for you. It’s about bold ideas, strong execution, inspiring leadership, and having fun while driving results that matter.

Job Responsibility

Marketing Strategy & Campaign Execution
Develop and implement data-driven, multi-channel marketing strategies aligned with brand positioning and business goals
Drive digital customer acquisition through email marketing, social media, and paid media campaigns
Oversee the execution of integrated brand marketing initiatives across the division
Performance Monitoring & Reporting
Monitor, measure, and report on the performance of marketing campaigns and Key Performance Indicators (KPIs)
Provide timely reporting and insights to guide decision-making and continuously improve campaign effectiveness
Manage guest sentiment and feedback platforms to inform marketing strategy and customer experience improvements
Brand & Menu Management
Ensure consistent brand messaging and execution across all channels and markets
Collaborate with cross-functional teams to set and update menu pricing, design menu boards, and direct creative execution
Support the production and distribution of marketing materials to all store locations
Cross-Functional Collaboration & Budgeting
Work closely with executive leadership, operations, and revenue management to ensure strategic alignment across departments
Lead and moderate regular brand marketing meetings to coordinate initiatives and priorities
Manage the marketing budget with a strict focus on ROI, efficient resource allocation, and contract/media buy negotiations at a division or enterprise level
Data Analysis & Insight Generation
Conduct deep-dive analyses of past performance to uncover trends and identify growth opportunities
Translate complex analytical findings into actionable insights and presentations for non-technical stakeholders
Perform competitor benchmarking on pricing, positioning, and brand strategies
Team Leadership & Local Marketing
Lead and mentor a high-performing marketing team, fostering accountability, creativity, and professional development through ongoing coaching
Design and oversee the execution of local store marketing plans, developing scalable systems and tools to support store-level marketing across all locations
Identify emerging tools, platforms, and techniques to enhance marketing performance, leading special projects that support key strategic corporate initiatives

Requirements

Degree: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Experience: 6+ years of progressive marketing experience in a consumer-facing industry
Industry Asset: Experience within the foodservice or restaurant industry is highly preferred
Leadership & Strategic Thinking
Proven ability to lead, mentor, and develop high-performing teams while influencing at the senior management level
Experience leading cross-functional teams to manage critical paths, timelines, and deliverables
Strong strategic thinking skills with the ability to translate high-level business objectives into effective marketing strategies
A results-driven, proactive self-starter who thrives in fast-paced, evolving environments and can guide teams through transformation
Technical & Communication Expertise
Deep understanding of brand trends, consumer behavior, and digital marketing best practices
Demonstrated success in driving off-premise growth via digital channels (e.g., online/mobile ordering, loyalty programs, and third-party delivery platforms)
Proficiency with marketing technologies and data analytics tools
Strong analytical skills paired with excellent verbal and written communication skills to effectively align with diverse stakeholders

What we offer

3 weeks of vacation plus 5 days of sick leave
Hybrid work model with flexible hours and a half-day every Friday, year-round
Employee profit-sharing plan (with employer contribution)
$2,000 annual reimbursement for professional order costs and continuing education
Comprehensive company health and dental plans
$300 personal wellness expense account
Employee Assistance Program (EAP) covering mental health, legal, and financial counseling
Monthly company-wide recognition awards (with quarterly and annual winners)
Regular social events
Quarterly town halls
Webinars
Casual dress code
Free office parking

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Marketing Director

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