Job Description:
A leading multi-category FMCG group is hiring its first Marketing Director for its rapidly growing £53m Health, Wellness and Sports Nutrition division. This is a rare opportunity to step into a business that already has huge brand recognition across the UK market, strong retailer penetration, and an entrepreneurial culture that moves at speed, but has never had a dedicated marketing function. The role exists to bring clarity, structure and strategic direction to a division that is scaling quickly. You will work closely with the Divisional Lead, supporting both senior stakeholders and junior marketers, and will become a key influence on how the business approaches brands, consumers, digital, NPD and retail partnerships. You will own the full marketing strategy, create the frameworks and standards the business has never had, and set clear goals that the senior leadership team can understand and get behind. The role is hands-on, not managerial from a distance: you will roll up your sleeves, work closely with NPD, digital, category and commercial teams, and bring coherence to areas that historically operated in isolation, particularly the digital and ecommerce teams. Culturally, the organisation blends PLC scale with SME agility. It’s flat, informal and low-ego. People succeed here by being down-to-earth, resilient, strong-minded and able to create structure in the midst of pace and change. You must have experience across both large-scale FMCG environments and smaller, entrepreneurial settings, with enough breadth to understand big-brand thinking but enough practicality to build from scratch. The ability to influence sceptical stakeholders is essential; while the Divisional Lead fully believes in marketing, others in the senior team will need to be shown the value through your communication, clarity and delivery.
