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We’re looking for a Marketing Director who’s as strategic as they are a self-starter — someone who can architect campaigns, optimize campaign performance, and build scalable systems, all in the same week. You’ll partner directly with leadership as our first marketing leader to define outreach strategy and roll up your sleeves to execute. You understand markets (especially insurance, restaurant, and retail) and how to influence customer decisions deeply while thriving in a fast-moving, high-growth environment where impact is visible every day and results every week. Local Hero is a MAAP – Marketing as a Platform – technology company that blends local digital media, dynamic ad creation, self-serve technology, and full-service value to create custom campaigns and increase consumer traffic for national brands and local franchisees.
Job Responsibility:
Translate business goals into measurable KPIs, budgets, and campaign frameworks
Create the strategy, define segments and objectives, collaborate on design, and optimize demand-gen Google, LinkedIn, and other platform campaigns
Manage HubSpot performance dashboards and facilitate reporting
Collaborate with sales and product on the 4 P marketing mix, campaign alignment, MQL pipeline, and revenue goals
Hire and grow marketing staff, specialists, contractors, and creative partners
Monitor market trends, performance data, and platform shifts
Lead conference and event strategy, booth development, site marketing, sponsorships, performance objectives and sales collaboration
Accountable for the performance of all external facing brand assets including the corporate website, client landing pages, print collateral, and sales proposals
Be the voice of our customers, providing external input, and running market research
Present campaign results and strategic insights to leadership and key clients
Requirements:
7–12 years of progressive marketing experience in a digital agency or SaaS environment
Bachelor’s degree or equivalent experience
Experience leading campaign planning, budgeting, and optimization across multi-channel media
Expertise with HubSpot or similar CRM platforms and analytics/reporting tools
Strong project management experience especially using Asana or Airtable
Excellent written and verbal communication skills — you can lead presentations and craft copy that performs
Proven leadership skills and the ability to manage multiple initiatives with precision
Nice to have:
You’ve built or managed an internal marketing function before — or helped scale an agency’s marketing product
You’re analytical, creative, and operationally disciplined
You think in dashboards, funnels, and feedback loops
You thrive on mentorship, process-building, and high standards of execution
You have an entrepreneurial mindset and a proactive approach to solving problems
What we offer:
Flexible hybrid work
Generous time off
Professional development budget
Leadership that actually listens
Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
Time off is as important as hard work! Salaried employees are on a Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
Strong health plans - We even cover our employees' dental and vision premiums
Access to Flexible Spending Accounts Plan
Matching traditional and Roth 401k
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
A killer culture with team members who have your back!
In-person and virtual connection points for culture building and team members who have your back!