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First American Title is seeking a strategic, execution-focused Marketing Director for its Lender Businesses to drive measurable growth and strengthen competitive differentiation across our Lender Division. This leader will own the marketing strategy, budget, OKRs, and performance outcomes for lender segments, while leading a team of four and partnering cross-functionally with four Business Unit leaders, divisional leadership, and enterprise Center of Excellence (COE) teams (Creative, Performance Marketing, Brand). This is a high-impact role responsible for aligning marketing to clear business outcomes, maturing sales–martech integration and building organizational buy-in around marketing’s supportive and strategic business value.
Job Responsibility:
Own Strategy & Divisional Marketing OKRs
Set & Drive KPI Accountability
Lead & Develop a High-Performing Team
Partner with Sales & BU Leaders
Leverage COE Partnerships
Elevate Product Positioning & Sales Enablement
Advance Martech & Funnel Maturity
Protect & Evolve the Brand
Requirements:
10+ years of B2B marketing experience (Mortgage, Financial Services, or Fintech preferred)
Proven experience owning OKRs and delivering measurable revenue impact
Strong leadership experience managing and developing teams
Experience operating in matrixed organizations with multiple stakeholders
Budget ownership and performance accountability experience
Strong understanding of CRM, marketing automation, attribution, and funnel analytics
Executive-level communication and presentation skills
Nice to have:
Prior experience engaging in mortgage‑banking conferences that support the lending ecosystem is preferred