Marketing Director

• Define the annual marketing roadmap with a heavy emphasis on digital-first lead generation to complement our existing events calendar
• Mentor and manage a team of four, providing clear KPIs and professional development for our Senior Marketer and three Interns
• Allocate and optimize the marketing budget across the DACH, FR, and UK regions to ensure maximum ROI on spend
• Audit and overhaul our current digital strategy, including SEO/SEM, paid social (LinkedIn), and automated nurture tracks
• Build a robust "Lead Factory" model that generates high-intent leads through standalone digital campaigns (SEO, SEM, Paid Social) and physical event presence
• Optimize the website and landing pages for conversion, ensuring messaging is localized for the specific cybersecurity concerns of each target country
• Collaborate with the Sales team to ensure high lead quality and a seamless handoff process (MQL to SQL)
• Oversee the production of high-value cybersecurity content (whitepapers, webinars, case studies) that establishes us as a thought leader in the market
• Standardize our brand voice across all digital channels to ensure consistency, while respecting the cultural nuances of our three core markets

• 10+ years in B2B SaaS marketing with a demonstrable history of scaling lead generation and hitting (or exceeding) pipeline targets in a high-growth environment
• Proven success in managing a team, with a demonstrable ability to mentor senior-level individual contributors while simultaneously building structured onboarding and growth programs for interns
• Proven track record of running successful campaigns in France, and other countries (ideally UK and Germany among others) simultaneously
• Mastery of Salesforce/Pardot, Google Analytics, LinkedIn Campaign Manager, and SEO tools
• Ability to build complex attribution models and report on CAC, LTV, and pipeline contribution
• Professional fluency in English and French is mandatory
• Proficiency in German is a plus to manage local nuances
• Entrepreneurial Mindset
• Exceptional ability to translate complex technical concepts into compelling value propositions
• Highly collaborative leader and team player

Proficiency in German is a plus to manage local nuances