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Are you a commercially driven Marketing Director with a strong track record of building brands, leading digital transformation, and delivering measurable business growth? Do you combine strategic vision with hands-on execution, and are you excited by the opportunity to shape the future of a market-leading premium brand within the wellness and lifestyle industry? If so, I would be delighted to discuss this exceptional opportunity with you.
Job Responsibility
Designing and implementing a comprehensive marketing strategy across both retail and e-commerce channels, with a strong focus on digital growth and customer acquisition
Identifying, selecting and managing best-in-class external partners and agencies across social media, performance marketing, and Public Relations
Localizing and adapting global brand campaigns and assets to effectively connect with Greek consumers while maintaining brand consistency
Leading all digital marketing initiatives, including SEO, SEM, website optimization, content strategy, social media, and e-commerce performance
Managing and optimizing the annual marketing budget, ensuring efficient resource allocation and strong return on investment
Monitoring, analyzing and reporting on key performance indicators, including sales performance, customer acquisition, brand awareness and marketing effectiveness, while continuously identifying opportunities for improvement
Requirements
8-10 years of experience, including senior marketing leadership
Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Proven senior marketing leadership in luxury services, premium hospitality, or leading agencies
Extensive expertise in digital marketing, including SEO/SEM, social media, content marketing, performance marketing, and e-commerce growth strategies
Demonstrated experience in selecting, managing, and evaluating external agencies and marketing partners
Strong analytical and strategic thinking skills, with the ability to translate data, customer insights, and market trends into actionable business decisions
Deep understanding of the Greek market and local consumer behavior