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The main purpose of the role is to oversee the strategic planning and execution of all marketing programs and branding efforts, and act as the ultimate guardian brand to lead our young and dynamic marketing team. The primary responsibility is to generate revenue by increasing sales through successful marketing tactics for the entire company. It includes the proper application of sound market research, pricing, brand marketing, effective marketing communications, advertising, and public relations.
Job Responsibility:
Lead numerous strategic marketing initiatives and mentor a high-performing, highly collaborative marketing team to include the following functional areas: social media & creative, branding and public relations
Design and implement the Marketing plan, which should be aligned with the overall business objectives, include high level activities, guidelines and budget to drive pipeline, ensuring consistent messaging, creative execution and measurable outcomes
Ensure a balance between longer-term strategic activities, such as brand positioning and market development, mid-term activities such as lead generation, and near-term tactical campaigns to increase sales volume
Manage the marketing budgets
Liaising with sales and public relations teams to align objectives
Building a network of reliable external agencies and marketing professionals
Conducting market research and staying updated with competitor positioning
Lead and develop a highly efficient team of marketing professionals
Contributing to new business development initiatives
Requirements:
3-5 years of Proven experience as Marketing Director
BSc/BA in business administration, marketing, communications or relevant field
MSc/MA is must
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Understanding of different business disciplines (IT, finance etc.)
Proficient in MS Office and business software (e.g. CRM)
A leader with both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities