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Are you a current Marketing Manager or Head of Marketing in an SME, seeking a Director level role in a nimble and proactive challenger brand, where you can rise to challenges and opportunities quickly, flex your style and hustle - but also want the stability of a larger scale organization? Maybe you are a SBM in a blue chip, who has always had a desire to move to a smaller business but the right role or stability has put you off – Well… this £25mil UK business is backed globally by a billion dollar US business, so you have the best of both with the backing and resource, but also the ability to work in a more agile autonomous environment where you can really make an impact!
Job Responsibility:
Develop and implement innovative and cost-effective marketing strategies to support the business goals
Drive brand awareness to attract new audiences / shoppers
Spearhead the development and execution of brand plans, including P&L oversight, to establish a leading premium brand identity
In conjunction with our co-manufacturing partners and US team develop and bring to market NPD pipeline
Plan and manage trade events to drive customer and consumer awareness and trial
Conduct commercial performance analysis (e.g., promo and category insight)
Support on customer range reviews ensuring that we are leading with a shopper and category first approach
Working with sales to build customer tailored support plans for OOH and Retailer
Management of a brand manager and external category consultant
Requirements:
At least 5 years of brand management experience, ideally within the food or beverage industry
Experience in a role with line report management
Ideally have worked for a challenger brand / medium size business that operates in both OOH and retail
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