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Marketing Director job at PUMA in Santiago, Chile. Lead regional marketing strategy, drive omnichannel activations, manage budget, and oversee creative campaigns.
Job Responsibility:
Lead the regional marketing strategy to strengthen brand positioning and business growth across the region
Drive regional media, PR, and communication initiatives aligned with global and local business needs
Lead Omnichannel marketing activations across Wholesale, Retail, and E-Commerce to ensure a consistent consumer experience
Oversee the implementation of creative campaigns and brand assets across the region
Manage the regional marketing budget and define priorities aligned with business objectives
Monitor performance metrics and reporting tools to support data-driven decision-making
Lead regional sports marketing initiatives and key strategic partnerships to maximize brand visibility and impact
Requirements:
10+ years of experience in Marketing
Strong understanding of business performance metrics and KPIs
Experience in brand and consumer research, as well as agency management
Solid knowledge of media, content evaluation, social media, and E-Commerce
Entrepreneurial mindset with the ability to drive projects beyond the functional scope