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Homes for Students is seeking an ambitious Marketing Director to lead a talented marketing team, work in close partnership with operational colleagues and client stakeholders, and be the strategic voice that connects market intelligence, customer insight and commercial ambition into a coherent, compelling marketing engine.
Job Responsibility:
Develop and own the annual marketing strategy
Set direction for brand positioning, channel strategy, customer acquisition and retention
Design and execute multi-site, multi-client marketing programmes
Play senior role in client-facing conversations
Lead, inspire and develop a multi-disciplinary marketing team
Champion a data-led approach to marketing
Guard brands and ensure consistency across all touchpoints
Own the marketing budget and report on ROI and key performance metrics
Requirements:
Proven track record of driving occupancy and commercial performance at scale
Experience operating in a third-party, client-facing environment where relationship management is important
Strategic thinker who can also roll up sleeves
Communicates with clarity and conviction
Commercially sharp, intellectually curious and comfortable with ambiguity
Adept at managing multiple stakeholders with competing priorities
Political intelligence to navigate complex client and internal relationships
Brings energy and optimism to a leadership role
Builds trust quickly and maintains it carefully
Believes great marketing makes a meaningful difference to students' lives
Sense of humour and ability to keep things in perspective
What we offer:
Competitive salary reviewed annually
Hybrid and flexible working arrangements
Generous holiday package: 25 days plus bank holidays