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Marketing Director

United Kingdom, Liverpool · Job Posted March 19, 2026
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Job Description

Homes for Students is seeking an ambitious Marketing Director to lead a talented marketing team, work in close partnership with operational colleagues and client stakeholders, and be the strategic voice that connects market intelligence, customer insight and commercial ambition into a coherent, compelling marketing engine.

Job Responsibility

  • Develop and own the annual marketing strategy
  • Set direction for brand positioning, channel strategy, customer acquisition and retention
  • Design and execute multi-site, multi-client marketing programmes
  • Play senior role in client-facing conversations
  • Lead, inspire and develop a multi-disciplinary marketing team
  • Champion a data-led approach to marketing
  • Guard brands and ensure consistency across all touchpoints
  • Own the marketing budget and report on ROI and key performance metrics

Requirements

  • Proven track record of driving occupancy and commercial performance at scale
  • Experience operating in a third-party, client-facing environment where relationship management is important
  • Strategic thinker who can also roll up sleeves
  • Communicates with clarity and conviction
  • Commercially sharp, intellectually curious and comfortable with ambiguity
  • Adept at managing multiple stakeholders with competing priorities
  • Political intelligence to navigate complex client and internal relationships
  • Brings energy and optimism to a leadership role
  • Builds trust quickly and maintains it carefully
  • Believes great marketing makes a meaningful difference to students' lives
  • Sense of humour and ability to keep things in perspective

What we offer

  • Competitive salary reviewed annually
  • Hybrid and flexible working arrangements
  • Generous holiday package: 25 days plus bank holidays
  • Enhanced family leave packages
  • Exclusive retail discounts
  • Birthday day off
  • Car leasing scheme
  • Cycle-to-work scheme
  • 2 charity days per year
  • Life insurance

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