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The Director of Marketing leads the day to day execution of creative and performance driven marketing initiatives, ensuring seamless delivery across channels while keeping strategy, brand integrity, and results at the center. This role translates the vision into scalable action, guiding campaign planning, creative development, prioritization, and operational excellence. The Director leverages data, automation, and emerging AI tools to improve workflow efficiency, personalization, and performance optimization. This leader serves as the primary owner of creative agency management and marketing operations, ensuring all initiatives are delivered on time, on brand, and aligned to business objectives.
Job Responsibility:
Serve as the primary point of contact for all creative agency partners
Manage agency workstreams in Asana, including briefs, timelines, approvals, and asset workflows
Develop clear creative briefs and campaign frameworks informed by performance data and AI supported insights
Use automation and AI tools to streamline reviews, version control, and approvals
Create, assign, and monitor project plans, milestones, and deliverables
Ensure feedback is consolidated, clearly communicated, and incorporated efficiently
Maintain organized documentation, creative assets, and knowledge systems
Drive accountability for timelines, quality, and performance across agency partners
Oversee execution of enrollment, product, brand, PR, Demand Gen and lifecycle marketing campaigns all while embracing Ai to enhance output
Own the integrated marketing calendar and ensure cross channel alignment
Establish and manage OKRs, reporting cadence, and AI enabled performance dashboards
Use analytics and predictive insights to optimize campaign timing, targeting, and creative
Improve workflows through automation and intelligent project management systems
Ensure campaigns are consistently on brand, compliant, and optimized for results
Manage and mentor team members across enrollment, B2B communications, design, and email functions
Set clear priorities, expectations, and development plans for direct reports
Train and enable teams on modern marketing tools, automation platforms, and AI supported workflows
Foster a culture of accountability, creativity, and continuous improvement
Provide hands on guidance to elevate creative quality and execution standards
Partner closely with Sales, Product, Client Success, and Data teams
Align campaign execution with business priorities, launches, and client needs
Support go to market planning and integrated campaign rollouts
Translate business objectives into scalable, data driven marketing programs
Requirements:
10-12+ years in leading marketing teams in a startup environment
Strong analytical and creative background
Comfort working with data platforms, automation tools, and emerging AI solutions
Experience partnering with Product and Client Success teams
Excellent communication and stakeholder management skills
Strategic thinker with strong execution discipline
Nice to have:
Health & wellness companies or healthtech experience