Marketing Director Job at Yum! (Plano)

Job Description

The Marketing Director – Pizza Hut Europe is accountable for defining and leading the regional marketing strategy to accelerate sales growth, transactions, and brand relevance across more than 20 European markets. This role exists to make Pizza Hut an everyday brand, delivering positive sales and transaction growth through earning market share. With a disruptive digital leadership approach, and best-in-class franchise collaboration. The role balances brand-building and performance marketing, ensuring that every marketing investment drives measurable commercial impact while strengthening Pizza Hut’s long-term brand equity. The Marketing Director is a senior strategic and creative leader, a digital-first disruptive thinker, and a commercial operator with a clear analytical mindset.

Job Responsibility

Drive regional marketing strategy & commercial performance for Pizza Hut Europe
Own and lead the end-to-end regional marketing strategy for Pizza Hut Europe
Execute a QSR-like value strategy
Develop and deploy a value layer analysis framework
Track and benchmark value performance across top European markets
Develop a principal marketing calendar and ensure all market calendars are aligned
Drive pricing architecture, and campaign effectiveness across Europe
Act as a digital thought leader
Step-change digital performance and brand relevance
Define and steward the regional brand strategy
Ensure all markets consistently deliver the Pizza Hut brand story through distinctive, locally relevant communications
Lead the development and rollout of omni-channel campaigns
Manage regional campaigns end-to-end
Analyze consumer data and trends
Partner closely with franchisees to co-create annual local marketing plans
Enable markets with clear frameworks, tools, and guidance
Own regional product development initiatives
Partner cross-functionally to ensure innovation pipelines
Bring Pizza Hut’s social purpose, 'An Equal Slice for Everyone,' to life across Europe
Lead the rollout of the Unlocking Opportunity Program across Europe
Manage end-to-end execution in collaboration with Yum! and external social partners
Invest in long-term capability building across markets and agency partners
Expand know-how sharing and best-practice deployment across the region
Act as a people grower
Collaborate closely across the organization on initiatives such as Brand Tracking, Google partnerships, attribution, and marketing technology

Requirements

Bachelor’s degree required
Master’s degree preferred
10+ years of senior marketing experience, with mandatory QSR or multi-unit restaurant, agency experience
Proven track record of driving transactions and sales growth, not just brand metrics
Strong digital expertise, PR and marketing communication
Demonstrated ability to operate as a disruptive thinker in a fast-paced, competitive category
Deep understanding of value strategy, pricing architecture, and promotional effectiveness in QSR
Experience partnering with and influencing franchisees in a complex, matrixed organization
Strong strategic storytelling, influence, and executive communication skills
Experience leading teams and managing agencies at a regional or international level
High commercial acumen, analytical capability, and results orientation
Expert level skills in Powerpoint, and excel
Additional European languages (e.g., Spanish or Portuguese) are a plus

Nice to have

Additional European languages (e.g., Spanish or Portuguese)
Master’s degree

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Marketing Director

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