Marketing Director Job at U of Digital

Marketing Director

U of Digital

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Job Description:

U of Digital is looking for an experienced, director-level B2B marketer to work with us on a part-time / freelance basis. This role will own and build the Marketing function at U of Digital. This will involve overseeing and executing a wide range of marketing activities, blending senior-level strategy with hands-on execution. You will be responsible for building a comprehensive B2B marketing engine that addresses both brand awareness and direct customer acquisition, while ensuring a strong alignment between product initiatives and overall revenue goals. This role will have particular emphasis on: AI literacy, training, and enablement in the marketing and advertising industry; Helping U of Digital reach brands, advertisers, and marketers (as opposed to reaching sell-side personas such as tech vendors and media sellers).

Job Responsibility:

Marketing strategy, planning, and calendaring: Be the “quarterback” for all of U of Digital marketing, organizing an array of activities and ensuring that major launches, events, releases, and other milestones are supported with strong activation plans
Marketing prioritization: Be the voice of reason that gets everyone aligned on marketing priorities and trade-offs
Full-funnel oversight and strategy: Develop and execute a broad B2B marketing strategy that encompasses brand awareness, growth marketing, sales support, and post-sale customer loyalty and engagement
Marketing measurement: Ensure that all marketing activities are measured and accountable. Deliver regular marketing reporting, key wins, and learnings to stakeholders
Specialist staffing and resourcing: Build a bench of professional marketing and advertising specialists to handle execution, while pinch hitting where needed
Oversight over a broad range of marketing activities: Marketing foundations and infrastructure
Brand identity
Website presence
Marketing tech / platform selection and implementation
Demand gen: Audience strategy and ICP development, Brand-building and awareness, Paid traffic, subscriber, user, and customer acquisition (paid social, SEM, etc), SEO and organic traffic acquisition, Content syndication (organic social, newsletter audience, earned placements, etc), Sponsorships, Earned media (bylines, podcasts, etc), Awards
Engagement: Lead generation (e.g., gated assets), Content marketing (written, video, etc), In-person events (e.g., happy hours, conference activations, etc), Webinars and other virtual marketing activations, Email marketing and automation (Hubspot), Community development (e.g., events, Slack groups, etc)
Sales enablement and conversion optimization: Sales collateral and go-to-market, Landing pages and product pages
Post-sale engagement: Customer case study development, Customer events and gifting

Requirements:

Proven experience in a senior or director-level generalist B2B marketing role, preferably in a freelance or consulting capacity
A track record of clear, measurable results (e.g., traffic acquisition, conversion optimization, list growth, customer acquisition, or paid media ROI)
Demonstrated ability to develop and execute holistic marketing plans, including both brand/awareness initiatives and direct response/demand generation
Ability to maintain focus, prioritization and accountability over multiple quarters
Expertise in lower-funnel marketing and funnel mechanics, including content engagement, email drip campaigns, and conversion optimization
Proficiency with marketing automation, CMS, and CRM tools (e.g., HubSpot) for campaign management and execution
A senior “doer” who is comfortable leading strategy while owning some hands-on execution
A passion for the advertising, marketing, and media industry with a focus on AI
Experience in selling courses or working within the professional training / e-learning / learning and development industry is a must-have
Experience marketing to big brands (e.g., AdAge top 100, Fortune 500), with a track record of success, is strongly preferred

Nice to have:

Knowledge of industry trade bodies, key influencers and executives, and major trends
Experience in the marketing, advertising, publishing, and/or media space
Familiarity with the advertising, marketing, and media technology market (walled gardens, adtech, martech, etc)

Additional Information:

Job Posted:
January 19, 2026

Employment Type:

Parttime

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