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Lead the development and execution of strategic marketing initiatives in Colorado Springs, Colorado. This role emphasizes franchisee support, web management, and digital marketing strategies tailored to small business environments. The ideal candidate will bring a hands-on approach to leadership, ensuring brand consistency and driving marketing performance across multiple units.
Job Responsibility:
Provide personalized weekly training and guidance to franchisees to ensure successful center launches
Create and recommend localized marketing strategies and campaigns to drive franchisee growth
Manage and optimize websites to enhance user experience, search visibility, and overall performance
Develop scalable marketing frameworks and campaigns that can be replicated across franchise locations
Ensure consistent branding across all communication platforms and marketing materials
Design and produce innovative marketing tools and resources to support franchisees in attracting new clients
Conduct system-wide training sessions, webinars, and events to educate franchisees on effective marketing practices
Monitor and analyze marketing performance metrics to identify areas for improvement and optimize campaigns
Collaborate with internal teams to align marketing efforts with organizational goals and franchise development strategies
Requirements:
Extensive experience in digital marketing, including website management and optimization
Proficiency in WordPress, SEO strategies, and digital advertising platforms such as Google Ads
Proven expertise in supporting multi-unit businesses, including franchise or retail operations
Strong background in local and small business marketing planning
Exceptional communication skills to present complex strategies to diverse audiences
Demonstrated ability to create and deliver educational marketing content
Solid project management skills with a track record of leading successful initiatives
Familiarity with social media platforms and email marketing campaigns
What we offer:
medical, vision, dental, and life and disability insurance