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As Marketing Director, SOPAC you will be specifically responsible for TB Australia and NZ marketing activities, including the development and execution of RED strategies, budgets and plans designed to achieve the company's approved brand and business growth targets. This position will be based in Sydney and is expected to require travel across Australia, New Zealand and Asia.
Job Responsibility
Drive Marketing Strategy - Provide the vision and strategy to disrupt the QSR market and create a distinctive brand
Develop marketing strategies, budgets and detailed plans (including promotion, product mix, pricing, advertising and expenditure)
Establish and chair the Taco Bell Marketing Co-op to foster collaboration
Lead the customer experience strategy, overseeing channel strategy, CRM, eCommerce, customer data strategy
Develop a vision for Delivery and manage local and global stakeholders
Leverage data and insights to unlock growth opportunities
Direct and co-ordinate designated product development activities
Lead Pricing strategy and Value Innovation
Report on sales/marketing performance against budget and forecast
Consult and liaise with field operations to enable effective execution of marketing/sales programs
Provide input into Taco Bell strategic planning process
Participate in Global forums/work groups and collaborate with other markets
Step change approach to ongoing challenges with innovative solutions
Drive day to day activities with the team while dedicating time on strategic initiatives
Develop and nurture powerful relationships with multiple stakeholders and franchise partners
Coordinate with other functions to ensure Marketing strategies align with business priorities
Requirements
Tertiary degree level qualification, with major in marketing or business related discipline preferred
Post graduate (MBA) qualification preferred
Minimum 10 years of overall business experience, with at least three years in senior marketing position at strategy formulation level in a consumer products/services company
Experience building a big, iconic brand essential
Experience in launching and growing a new brand
Experience with retail, eCommerce, service and/or multi-outlet industry highly regarded
Experience in all facets of modern marketing management (Brand reputation management, social media, data, digital, influencer marketing, lifestyle marketing, customer experience design)
Category Disruptor ! Track record of delivering innovative, impactful and memorable, category of one work
Youth culture brand experience an advantage
A strategic thinker who is equally comfortable rolling up their sleeves when required
Experience in strategic planning is preferred
Strong leadership skills with the ability to thrive when needing to relate to franchise owners and team members at multiple levels
Sense of urgency
Highly credible leader with the ability to influence outcomes on key initiatives
High work ethic and personal standards of integrity
Nice to have
Youth culture brand experience an advantage
Experience with retail, eCommerce, service and/or multi-outlet industry highly regarded
Post graduate (MBA) qualification preferred
Experience in strategic planning is preferred
What we offer
Year-round events like holiday and cultural festivities