Marketing director

• Define and execute global brand positioning and go-to-market (GTM) strategies, ensuring a seamless balance between global brand consistency and nuanced local adaptation
• Spearhead the full lifecycle of crowdfunding campaigns—from initial pre-launch buzz and peak launch execution to long-term post-campaign momentum
• Build and scale a high-performing DTC growth engine from the ground up, integrating Social Media, Influencer Marketing (KOL/KOC), Community Management, CRM/Email Marketing, and Paid Media
• Recruit, mentor, and lead a world-class international marketing team, fostering a culture of excellence and global collaboration

• 8+ years of marketing experience within the Consumer Electronics or Smart Hardware sectors
• at least 3 years in a leadership role overseeing overseas markets (North American and European market experience is highly preferred)
• Deep expertise in major Western growth channels, including TikTok, Instagram, and YouTube
• data-driven strategist with a sharp eye for content and cross-cultural intelligence
• Fluent English (professional working proficiency) is required
• proficiency in a second foreign language is a strong plus
• A self-driven, result-oriented leader who thrives in high-pressure environments and is comfortable navigating the '0 to 1' build phase

proficiency in a second foreign language