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Marketing Director

United Kingdom, London Employment contract 75000.00 GBP / Year · Job Posted May 16, 2026
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Job Responsibility

  • Lead and inspire the marketing team, Marketing Manager and Business Development Manager, partnering with our Creative Director and in-house studio
  • Own our identity, tone of voice, and visual language across every touchpoint
  • Build an integrated marketing plan across restaurants, delis, bars, B2C online retail, and B2B retail
  • Run seasonal, product-led, and event-led campaigns end-to-end
  • Drive digital growth across SEO, paid media (Meta, Google), email, CRM, and social
  • Grow the online shop through performance marketing, CRO, and retention
  • Build a CRM and customer data strategy that turns visitors into regulars and regulars into evangelists
  • Lead PR, national and Manchester local agencies, influencers, journalists
  • Curate a calendar of collaborations, activations, supper clubs, and signature moments
  • Launch new openings alongside General Managers and Operations
  • Own the marketing budget with clear ROI and sharp reporting
  • Manage agency and freelance partners across digital and PR
  • Stay close to the floor visit sites, read reviews, talk to teams
  • Represent Lina Stores at industry events, press moments, and activations
  • Identify new channels, partnerships, and growth opportunities

Requirements

  • Senior marketing leadership experience with a multi-channel consumer business, hospitality, food, drink, or premium retail
  • A track record of building high-performing teams and developing talent
  • Serious commercial acumen, budgets, ROI, performance metrics, P&L mindset
  • End-to-end campaign credibility across digital, PR, CRM, and events
  • Deep digital fluency across SEO, paid media, email/CRM, social, and e-commerce
  • Sharp creative judgement, you can write a brief that lights a studio up
  • Strong communication and collaboration instincts, credible with founders, agencies, journalists, and operators
  • A real love of hospitality and Italian culture
  • Right to work in the UK, we are unable to provide visa sponsorship

What we offer

  • 50% staff discount across restaurants, delis, and the online shop
  • 28 days' holiday including bank holidays, increasing with service
  • Wagestream, flexible access to your earned wages
  • Employee Assistance Programme
  • Pension scheme
  • Ongoing learning and development
  • Recommend-a-friend bonus
  • Team socials, supplier trips, and tastings

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