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Waystone Governance Ltd. Logo Waystone Governance Ltd. · -

Marketing Director

United Kingdom, London · Job Posted July 03, 2026
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Job Description

Reporting to the VP Product Marketing, the Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go-to-market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes.

Job Responsibility

  • Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends
  • Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone
  • Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite e.g. real estate, private credit, private equity
  • Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling
  • Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements
  • Create and execute a promotional strategy to build brand awareness and generate new leads
  • Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR)
  • Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline
  • Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers
  • Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority
  • Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates
  • Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge

Requirements

  • Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services
  • Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand
  • Strong experience in sales enablement and close collaboration with commercial teams
  • Exceptional written and verbal communication skills
  • able to translate complex concepts into compelling stories
  • Experience in building demand generation campaigns and measuring their impact on pipeline
  • Commercially minded, strategic thinker with hands-on execution skills
  • Bachelor’s degree in marketing, business or a related field
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