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The Marketing Director is responsible for representing marketing end-to-end to Operating Unit (OU) stakeholders, leading the OU Marketing Plan and its execution in partnership with Field Integrated Marketing Managers (IMMs), and driving the rhythm of business (RoB) with OU stakeholders to ensure that the impact of marketing performance is realized across every OU.
Job Responsibility:
OU LT & Stakeholder Engagement – You are the key point of contact on Marketing for your OU, leading the Marketing RoB with OU LT, Sales Leaders/Sales and SE&O stakeholders. As a strong advocate for connected sales and marketing, you ensure OU marketing performance and impact is deeply felt and understood with OU stakeholders and inspire action on marketing signals for sellers to create and progress pipeline
Integrated Marketing Planning – Building from the regional marketing strategy, you orchestrate the formulation of the local marketing plan aligned to business strategy and priorities for the OU, in strong partnership with the Field IMMs. You bring deep market and customer expertise to inform regional plans and deliver impact. You develop trusted partnerships with regional & local leaders and stakeholders including Solution Area Leads, Sales, Business Operations and external teams (e.g. agencies of record) to establish the appropriate marketing plan
Integrated Marketing Execution – You oversee and influence senior leaders and stakeholders to land the marketing plan in the OU. You are accountable for strategic programs of work delivering impact for the OU such as AI Tours and the CXO Program
Data-Driven Decision Making – You lead with data & insights to drive a high-performance marketing culture to enable connected sales and marketing outcomes. You evangelise the marketing impact in your OU and provide recommendations back to the CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to take action on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends
Marketing Operations – You drive the importance of operational rigor, resilience, and accountability across team. You ensure adherence to global guidance and compliance standards (e.g., accessibility, privacy, security, company brand). You effectively manage complex escalations through strategic and targeted communications with C-level executives and deliver difficult messages as needed
Budget Management – Manage and track the OU marketing budget and spend to ensure adherence to budget principles, quarterly seasonality spend guidelines and compliance standards. You take overall accountability for the OU Field marketing budget
Requirements:
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 15+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience