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As Marketing Director, UK & France, you will play a pivotal role in accelerating Airwallex’s growth and market presence across the UK, Ireland, and France. You’ll develop and execute a comprehensive marketing strategy, lead and inspire a high-performing team, and partner closely with commercial, sales, and global marketing teams to deliver ambitious growth targets.
Job Responsibility
Develop the marketing strategy and plan for the UK, Ireland, and France, partnering with commercial teams to set our overall go-to-market (GTM) approach
Continue to build and develop a growing team of field, partner, and country marketing managers
Lead this team in executing the plan, partnering with regional and global marketing and the wider organisation as needed
Drive brand awareness and consideration for Airwallex through storytelling, creative campaigns, partnerships, and thought leadership
Lead demand generation efforts to acquire new customers and expand existing relationships
Collaborate closely with sales teams to ensure marketing efforts drive pipeline growth
Conduct market research and competitive analysis to gather insights, identify opportunities for growth, and keep our customers at the centre of everything we do
Build and nurture relationships with key industry stakeholders, partners, and media
Manage local marketing budgets, ensuring efficient allocation of resources and strong ROI
Monitor and report on the performance of marketing activities, providing insights and recommendations for optimisation
Champion marketing best practice, bringing new thinking and pioneering new approaches
Requirements
10+ years of experience in B2B marketing, with a focus on brand building, integrated marketing campaigns, and commercial growth
Strong leadership skills with the ability to build and develop a team and drive impact across the wider business
Demonstrable experience in developing and executing successful marketing strategies in the UK and France markets
Strong creative judgement and experience running campaigns and developing compelling value propositions
Ability to bring fresh thinking and bold creative ideas, based on a track record of marketing thought leadership
Excellent communication, interpersonal, and presentation skills
An entrepreneurial mindset with the ability to work in a fast-paced, dynamic environment and adapt to evolving business needs
Deep understanding of the fintech landscape, including trends, regulations, and key players
Experience in a complex business environment with multiple products and features catering to diverse customer needs
Data-driven approach with exceptional analytical and decision-making skills
Experience with marketing automation and CRM systems is a plus
Experience building and leading teams in high-growth, international B2B environments