Marketing Director - Performance Media

Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing performance paid media strategies (e.g. search, affiliates) in the Consumer Banking and Lending division. This is a new role that will be responsible for profitably driving customer growth for multiple Lines of Business – hitting targets critical to the firm -- while leading a team of media strategists, channel, and optimization experts. The landscape has changed quickly; a great candidate will be able to lean on strong experience of what has worked in the past, but be open / excited to think differently about how to win going forward. This role has high-visibility and will regularly interface with senior leaders across the Firm, be a key relationship owner with our agency of record and key publishers and affiliates. You will also work closely with product marketing teams and help build consistency and best practices across the Firm. Must be a strong leader who can manage a direct team and influence cross-functional teams.