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Marketing director / luxury brand

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Randstad

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Location:
Japan , Tokyo

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Category:
-

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Contract Type:
Employment contract

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Salary:

8400000.00 - 12000000.00 JPY / Year
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Job Description:

Our client is a well-known luxury brand specializing in high-end confectionery, combining innovative craftsmanship with a commitment to delivering an exceptional customer experience. They have a strong presence in Japan, operating in key fashionable districts, and are recognized for their elegant products, attention to detail, and global collaborations. As Marketing Director, you will lead marketing and communication strategies for the Japan entity, driving sales and strengthening the brand's luxury positioning. Managing a team of five across Product Marketing, E-Commerce & Digital Communication, and PR & Events, you'll align global initiatives with the Japanese market.

Job Responsibility:

  • Design in collaboration with France Headquarters the product marketing policy for Japan (product offer, seasonality, pricing, creation of themes, marketing events...)
  • Analyze the performance of the categories, products and market, and study the trends to identify opportunities of development and make correctives actions for the marketing plan
  • Support the products training activities for the retail boutiques and establish clear visual merchandising guidelines for in-store presentation
  • Harmonize with France the packaging and window designs when relevant and develop Japan-specific ones otherwise, in line with the marketing themes and seasonal events
  • Propose and implement process improvements and marketing actions to ensure a high level of satisfaction in terms of customer experience
  • Lead the digital activities of the Maison, manage and upgrade the company's website and boost the communication on SNS and with influencers
  • Manage the development of new projects in line with criteria of ambition, profitability, sales and timing, in line with the company's expectations
  • Support the process of production forecasting and budget planning by providing data about products, quantities and sales mix, in collaboration with other departments
  • Work and manage the relationship with the suppliers for PR, packaging, and web operations

Requirements:

  • Minimum 10 years of experience in marketing, communication or merchandising
  • food, retail or luxury industry is a plus
  • Bachelor’s degree or above in Marketing / Communication or Business Management
  • MBA is a plus
  • Business-level Japanese and English language skills
  • French is a plus
  • Creative, innovative mindset with an interest in the company’s products
  • Proactive, agile and entrepreneurial personality with self-learning capabilities
  • Strong people management skills and sense of responsibility
What we offer:
  • 健康保険
  • 厚生年金保険
  • 雇用保険
  • 土曜日
  • 日曜日
  • 祝日

Additional Information:

Job Posted:
December 08, 2025

Expiration:
July 02, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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