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We are seeking an experienced and dynamic Marketing Director to lead and execute the marketing strategy for our Oracle Systems Integrator business. The ideal candidate will possess a deep understanding of the enterprise software market, specifically Oracle solutions, and have a proven track record of building comprehensive marketing strategies that drive brand awareness, lead generation, and revenue growth. As the Marketing Director, you will oversee all marketing initiatives, ensuring alignment with company goals and managing a team of marketing professionals.
Job Responsibility:
Develop and implement a comprehensive marketing strategy that supports the company’s growth objectives
Lead branding, positioning, and messaging efforts to establish the company as a leader in Oracle Systems Integration
Collaborate with the sales team to create targeted campaigns that generate qualified leads and drive customer acquisition
Oversee digital marketing, content marketing, event marketing, and public relations initiatives
Manage outbound email messaging for Wins, Go Lives and Success Stories
Design and execute multi-channel lead generation campaigns, including paid search, email marketing, SEO, content marketing, and webinars
Optimize lead nurturing processes through marketing automation tools and customer relationship management (CRM) systems
Develop a compelling brand narrative and position the company as an industry thought leader in Oracle implementation services
Manage the creation of high-quality content, including blogs, whitepapers, case studies, and video content
Represent the company at industry conferences, events, and webinars, building relationships with key industry stakeholders
Lead and mentor a team of marketing professionals, fostering an environment of creativity, accountability, and high performance
Work closely with product, sales, and technical teams to ensure consistent messaging and successful campaign outcomes
Establish KPIs and regularly report on the effectiveness of marketing initiatives, providing insights for continuous improvement
Stay informed about industry trends, Oracle’s evolving product offerings, and competitor strategies
Analyze market data to identify new opportunities for growth and provide actionable insights to leadership.
Requirements:
Bachelor’s degree in marketing, Business, or a related field (MBA preferred)
Minimum of 7-10 years of marketing experience, with at least 3-5 years in a leadership role within the enterprise software or systems integration industry
Deep understanding of Oracle products, including Oracle Cloud, ERP, HCM, and SCM, and familiarity with system integration processes
Proven ability to lead, motivate, and develop a high-performing marketing team
Ability to think critically and develop innovative solutions to complex business challenges
Experience in data-driven marketing, with a strong understanding of analytics tools and CRM platforms (e.g., Salesforce, HubSpot)
Exceptional written and verbal communication skills with the ability to present ideas and influence stakeholders at all levels
Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment
Proficient in digital marketing tools and techniques, including Linkedin Marketing, ZoomInfo etc.
Nice to have:
Experience in managing marketing for Oracle systems integrators or related tech services firms
Knowledge of global enterprise markets and the ability to adapt marketing strategies for different regions
Familiarity with partner marketing and working with Oracle as a key strategic partner.
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