Marketing Director, CV IMPACT, US Cardiovascular Business Unit Job at Amgen

Job Description

The US Marketing Director, Cardiovascular will lead the development and execution of a wide range of strategic above brand initiatives in partnership with priority external stakeholders to help address gaps in LDL-C management throughout the healthcare ecosystem and further establish Amgen as a true leader in the CV space. This role will also help shape initiatives that support emerging quality and value-based care frameworks, including preparation for the upcoming LDL-C MIPS quality measure and other performance metrics that influence cardiovascular care delivery. The Marketing Director will oversee the cross-functional strategy and execution of both national and regional programs that drive toward our bold ambition to Half the Number of Cardiovascular related Events by 2030 and achieve our near-term key landmarks to improve LDL-C testing, treatment, attainment of guideline recommendations, and access to medications.

Job Responsibility

Lead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional priorities
Design the execution of innovative initiatives and tactics in alignment with brand strategic imperatives
Ensuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.
Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payers
Lead coordinated pull-through of key programs and above brand campaigns across functions and channels
Lead projects through the legal, regulatory, and medical review process
Managing program budgets and performance metric tracking to ensure success

Requirements

Doctorate degree & 4 years of Marketing experience
Master’s degree & 7 years of Marketing experience
Bachelor’s degree & 9 years of Marketing experience

Nice to have

MBA in marketing, healthcare management, or related field
Demonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.
Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role)
Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care delivery
Demonstrated analytical skills and the ability to think strategically and solve problems
Demonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
Strong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins
Experience working closely with field sales organizations to implement marketing programs with measurable impact
Outstanding project management skills and experience managing multiple vendors and agency partners
Ability to effectively manage multiple competing priorities and ruthlessly prioritize
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Excellent verbal and written communication skills
Experience developing and implementing clinical marketing programs

What we offer

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible

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Marketing Director, CV IMPACT, US Cardiovascular Business Unit

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