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Geico Logo Geico · -

Marketing Director, Brand and Creative

United States, New York City, NY 146575.00 - 229600.00 USD / Year · Job Posted February 21, 2026
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Job Description

We are looking for a highly motivated and experienced Marketing Director, Brand and Creative to lead our creative, content and brand management initiatives. As the Marketing Director, Brand and Creative, you will be responsible for developing, driving, and executing marketing strategies that align with our business objectives, strengthen our brand, and drive profitable growth. You will manage a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels.

Job Responsibility

  • Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives
  • Set a clear vision of success for Marketing Strategy implementation
  • Contribute to the design of various market research endeavors
  • Ensure the brand identity and message are consistent across all marketing touchpoints
  • Produce briefs and identify opportunities that communicate and amplify the GEICO master brand
  • Develop and manage budgets for all content production
  • Establish procedural expectations, standards, milestones and measurable KPIs with every project plan
  • Build and manage External Creative Agency Partner relationships
  • Stay up-to-date with industry trends, consumer behavior, and emerging technologies
  • Partner with Data and Analytics leads to establish testing frameworks
  • Drive creative excellence including evaluating quality of output, efficiency and effectiveness
  • Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success
  • Manage, mentor, and inspire a team of creative professionals
  • Work closely with marketing, product, sales, and executive teams
  • Motivate internal cross-functional teams and agency partners
  • Lead post-mortem discussions with appropriate stakeholders

Requirements

  • Bachelor's degree in marketing, business, or a related field
  • Minimum of 10 years of experience in marketing
  • At least 3 years in a leadership role
  • Strong understanding of marketing principles and the ability to develop and execute marketing strategies
  • Ability to balance business savvy with strong creative sensibilities
  • Skilled at managing large scale programs for both B2B and B2C activations
  • Experience managing a team of creative and content professionals
  • Experience working with external Creative and Media agency partners
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Strong project management skills
  • Experience with digital marketing channels, especially paid and owned social media

Nice to have

  • Insurance category experience
  • Strong understanding of content production across multiple mediums (Broadcast, Social, Digital, experiential)

What we offer

  • Comprehensive Total Rewards program
  • 401K savings plan vested from day one that offers a 6% match
  • Performance and recognition-based incentives
  • Tuition assistance
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance
  • Workplace flexibility
  • GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year
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