Marketing Director - Boston University Dining

• Responsible for executing and implementing base business growth programs and strategies to improve market penetration, drive mandatory meal plan upgrades and increase voluntary meal plan sales
• Ensures all promotions, applicable sales enablers and other Executional Framework initiatives are implemented across the account
• Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients
• Works with the Operations team to write the unit specific client marketing and communication plans and tracks results
• Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database
• Interacts with client and maintains effective client and customer relations at all levels of the organization
• Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention
• Ensures participation in Insights tools such as DiningStyles and MyDiningFeedback and presents results at team and client meetings each semester
• Manages in-unit salaried marketing manager to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets
• Assists with the management of student marketing intern(s) to ensure all program logistics/graphics are complete
• Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits
• Works collaboratively with Collegiate Hospitality team to implement all national programs
• Supports front line management with administration of marketing, Service Excellence and Suggestive Selling training and development programs for employees
• Participates in the contract re-bid/extension process for their account

• Requires at least 3 years of product, marketing and/or merchandising experience
• Requires significant interpersonal and project management experience
• Requires a bachelor’s degree or equivalent experience in business or marketing
• Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Proven strategic, analytical, and decision-making experience
• Ability to work effectively within a fast-paced, team environment
• Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization
• The successful candidate will possess a bachelor's degree from an accredited college or university

Medical, Dental, Vision, Work/life resources, Retirement savings plans like 401(k), Paid days off such as parental leave and disability coverage