Marketing Director, Advancement

• Lead marketing strategy and execution for key Advancement initiatives
• Develop and direct measurable, multi-year marketing strategies
• Partner with Institutional Advancement leadership
• Collaborate with senior academic and administrative leadership
• Lead cross-disciplinary project teams
• Provide leadership for large-scale campaign gift announcements
• Provide strategic leadership for the campaign’s digital ecosystem
• Ensure digital campaign experiences meet standards for usability, accessibility, SEO, AI-search readiness, and mobile-first design
• Partner with Advancement, digital strategy, web, and analytics colleagues
• Guide testing, optimization, and refinement of digital marketing efforts
• Establish campaign marketing KPIs, dashboards, and reporting frameworks
• Use performance data to inform marketing strategy
• Regularly evaluate campaign marketing effectiveness
• Collaborate with marketing, editorial, design, and multimedia teams
• Ensure campaign marketing assets adhere to Brandeis’ brand standards
• Guide creative strategy for donor-facing campaign materials
• Serve as a steward of the university brand
• Serve as the strategic marketing lead for advancement-related communications
• Collaborate across Marketing Communications and with campus partners
• Manage relationships with internal stakeholders and external vendors
• Contribute to divisional planning, prioritization, and budget management

• Bachelor’s degree in marketing, communications, business, or a related field
• 7–10 years of progressively responsible marketing experience
• Demonstrated success developing, executing, and measuring complex, integrated marketing campaigns
• Significant experience in higher education or nonprofit fundraising preferred
• Significant experience with digital strategy, analytics, and performance measurement required
• Demonstrated ability to lead through influence and collaboration in a matrixed organization
• Strong understanding of marketing principles, audience segmentation, content strategy, digital optimization, and brand stewardship
• Excellent written and verbal communication skills
• Ability to work effectively with diverse stakeholders and senior leaders
• Proven ability to manage multiple priorities, lead complex projects, and deliver results in a fast-paced environment
• High degree of professionalism, judgment, and attention to detail
• Ability to make sound recommendations in high-visibility situations
• Willingness to perform and support other duties and initiatives as assigned

Significant experience in higher education or nonprofit fundraising

• Competitive salary
• Robust health and wellness benefits
• Generous 403(b) match
• Tuition assistance for employees and their families
• Hybrid work model