Marketing Director - Consumer Services

• Build and execute go-to-market strategies for Ledger Live services (payments, CL Card, swaps, staking, on/off-ramps, etc.)
• Define positioning and messaging for consumer services, and ensure alignment across product, design, growth, and communications
• Drive service integration with Ledger Signer devices
• Lead cross-functional launch planning with product, design, engineering, and regional teams
• Conduct and synthesize market research (customer needs, competitive landscape, and regulatory context)
• Create compelling storytelling and assets: web, app store, video, product explainers, campaigns, CRM flows
• Partner with performance marketing to design and optimize acquisition, engagement, and retention campaigns
• Own KPIs and dashboards to track growth, engagement, and ROI
• Establish thought leadership by cultivating relationships with partners, influencers, and industry voices
• Mentor and grow a high-performing team

• 10+ years of experience in consumer product marketing, ideally in fintech, payments, or digital assets
• Proven track record of building and scaling go-to-market strategies for consumer services (transactional or financial)
• Deep understanding of blockchain, Bitcoin, and digital asset services (staking, swaps, on/off-ramps, debit cards)
• Demonstrated success in growing engagement and retention within an app-driven consumer ecosystem
• Analytical and data-driven, with strong ability to translate insights into strategy and action
• Exceptional communication and presentation skills, capable of simplifying complex concepts
• Leadership experience in managing teams and cross-functional projects
• Entrepreneurial mindset, thrives in fast-paced environments, with strong execution bias

Global marketing experience, especially in regulated markets (U.S., EU, APAC)

• Flexible work options - work from home up to 3 times per week
• Health & Wellness support - Health and Life Insurance
• Financial growth opportunities - employees can become shareholders
• Commuter allowance
• Learning & Development - comprehensive suite of training solutions