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As a Marketing Development Analyst, you will power Bombardier’s digital client outreach engine by enhancing how we segment, target, and deliver communications within Salesforce Marketing Cloud (SFMC). You will also play a critical role in supporting Sales, fueling Marketing’s campaign ideation, and driving organizational adoption of Marketing Cloud tools and best practices.
Job Responsibility:
Build, maintain, and optimize data extensions, segmentation logic, contact attributes, and journey rules in Salesforce Marketing Cloud
Own the end-to-end email deployment process—data prep, segmentation, QA, approvals, sending, and reporting—ensuring precision and compliance
Improve system efficiency by optimizing automations, reducing manual work, and scaling operational workflows
Ensure strict adherence to privacy, consent, and communication governance
Work with Marketing, Communications, Sales, Customer Experience, Digital/IT, and Legal as required to deliver compliant, timely, and relevant communications
Act as an internal champion of Salesforce Marketing Cloud, promoting best practices, governance, and operational excellence across the organization
Train and coach stakeholders on SFMC capabilities (segmentation, personalization, automation, reporting) to broaden adoption and elevate maturity
Develop documentation, how-to guides, and recommended practices to improve consistency and reduce errors in digital communication processes
Provide audience insights, engagement data, and performance trends to Marketing teams to help shape campaign concepts, timing, and targeting strategies
Conduct ongoing data quality checks and analyses to identify new segmentation opportunities, under-reached audiences, and list growth strategies
Create dashboards or extracts to communicate meaningful trends that support decision-making and long-term planning
Act as a liaison to Sales, translating business needs into segmentation requirements, audience logic, and deployment plans
Provide Sales with clear reporting on communication reach, coverage, and engagement to support customer follow-ups and pipeline initiatives
Ensure Marketing Cloud activities are tightly coordinated with Sales calendars, event cycles, customer meetings, and territory strategies
Support additional parallel Sales analytics activities as required for the team related to market performance, customer base and pipeline
Requirements:
Bachelor’s degree in Marketing, Communications, Analytics, IT, Business, or related field
3–7 years of experience in email marketing operations, Marketing Cloud, CRM/marketing automation, or other relevant domains
Hands-on proficiency with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions) is ideal
Strong data analysis capabilities (segmentation logic, data cleaning, reporting)
Comfortable navigating and learning multiple technologies quickly
adaptable to evolving digital tools
Demonstrated proactivity, problem-solving ability, and ownership mentality
Strong communication skills and ability to collaborate with stakeholders at all levels, including an internationally based Sales team
Excellent organizational skills
ability to manage multiple priorities in a fast-paced environment
Written and oral Mastery of the English language required
Nice to have:
Additional languages are an asset
Experience with Salesforce (Sales Cloud, Service Cloud, Data Cloud, etc.) is an asset
Familiarity with marketing analytics dashboards and processes (Power BI, Tableau, Datorama, SQL, or similar), is an asset
What we offer:
Insurance plans (Dental, medical, life insurance, disability, and more)