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At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 12K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 170+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide. If you love the mix of design, storytelling, and data, you’ll fit right in. You’ll craft campaigns, launch lead magnets, and make sure every detail is effective and intentional.
Job Responsibility:
Design and build landing pages for campaigns, reports, webinars and website
Create visuals for ads, social posts, and emails that align with each campaign’s goal
Study user behavior patterns to understand ways to drive conversions
Help shape how our product is positioned to different ICPs
Work closely with the content and growth teams to test new ideas
Keep visual style consistent and fresh across all channels
Requirements:
3+ years of experience in marketing design
Strong proficiency in Figma for web design and marketing assets
Strong understanding of conversion design principles (visual hierarchy & attention flow, emotional triggers, color psychology, and typography impact)
Ability to create ad creatives for Meta, Google, X, and LinkedIn
Familiarity with A/B testing and interpreting performance data
Understanding of marketing funnels and lead-generation flows
Nice to have:
Data visualization (charts, infographics)
Knowledge of basic UX writing or copy principles
Ability to explain a complex concept in simple terms
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