Marketing Demand Generation Job at Robert Half (Atlanta)

Senior Analyst, Marketing Performance, B2B Marketing Demand Generation, Europe

The Europe B2B Marketing team is looking for a Senior Marketing Performance Anal...

Location

Portugal , Portugal

Salary:

Not provided

Mastercard

Expiration Date

Until further notice

Requirements

Have solid experience as a generalist digital marketer in B2B enviroments, with strong exposure to strategy, execution and performance measurement
Have a strong analytical mindset, with proven experience managing data, performance metrics and dashboard governance
Have hands on experience monitoring and optimising digital and paid media campaigns
Be highly proficient in Salesforce, with experience tracking leads, monitoring campaign impact and analysing marketing to revenue performance
Have an experience working with: Salesforce
Tableau or similar Business Intelligence tools
Adobe Analytics or Google Analytics
Adobe CMS platforms
Marketing Automation platforms
LinkedIn Campaign Manager

Job Responsibility

Implement the Demand Generation strategy in line with business priorities
Own end to end B2B demand campaigns across the funnel, from awareness to lead generation, pipeline and ROI
Act as a digital marketing generalist, overseeing strategy, execution and analytics across paid media, web, social, email and marketing automation
Lead paid media strategy and execution, with a strong focus on LinkedIn Campaign Manager and intent data platforms, ensuring effective targeting, budget allocation and optimisation
Own performance measurement and analytics for B2B marketing across Europe, including web performance, user behaviour, conversion and journey optimisation
Monitor campaign performance and lead progression in Salesforce, ensuring clear visibility from marketing activity to revenue
Partner with Marketing Operations to standardise lead tracking, scoring, database management and performance measurement
Define and govern KPI frameworks and dashboards, translating performance data into clear insights and recommendations for senior stakeholders
Support regional and market teams through a Demand Generation Centre of Excellence, providing best practices, frameworks and guidance on paid media and performance measurement

Fulltime

Demand Generation & Marketing Automation Executive

hireful are a growing recruitment software company who need an experienced B2B m...

Location

South Africa

Salary:

Not provided

hireful clients

Expiration Date

Until further notice

Requirements

Experienced in B2B SaaS marketing, growth marketing or demand generation
Strong knowledge of HubSpot and excellent reporting/data analysis skills
Experienced running multi-step campaigns across email and LinkedIn
Skilled with automation tools such as Zapier, Make.com, Hubspot workflows, Claude Cowork or similar
Excellent writing and copy editing skills
Strong interest in AI, agents and automation

Job Responsibility

Plan and run outreach campaigns using LinkedIn and email, including messaging, sequences and targeting
Build and manage target prospect lists and segmentation to support campaign targeting
Create and optimise landing pages and campaign journeys that convert interest into qualified leads
Implement and maintain marketing automation workflows for lead capture, nurture and qualification
Manage CRM segmentation, lifecycle stages and lead scoring to support effective pipeline management
Use AI tools and automation to improve campaign creation, personalisation and operational efficiency
Continuously test and refine messaging, timing and targeting to improve response and conversion rates
Monitor and report on campaign performance and pipeline contribution, identifying opportunities for optimisation

What we offer

31 days holiday, including bank holidays
A relaxed culture where you are expected to plan your own day, take breaks when you need them and enjoy your work

Fulltime

Demand Generation Marketing Manager

The Demand Generation Manager is a key member of the marketing team, responsible...

Location

United States , Irvine

Salary:

90000.00 - 105000.00 USD / Year

Allied Universal®

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or related field of study
Minimum of five (5) years of marketing experience
Minimum of two (2) years of corporate marketing department experience in a demand generation role
Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
Recent use (in the last two years) of an account-based marketing (ABM) solution equivalent to Terminus, Demandbase, 6Sense, Marketo, HubSpot, Pardot, or active campaign
Experience with reporting – Salesforce, GA4, understanding of attribution models
Experience working with and leading SDR teams and inbound/outbound marketing tactics
Strong writing skills with attention to detail and solid proofreading abilities
Strong expertise in demand generation strategies, website content layout, and data analysis
Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines

Job Responsibility

Ideate, develop, and manage demand generation marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization
Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI
Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements
Execute digital and account-based marketing strategies with data-driven testing to optimize messaging, creative assets, and landing pages
Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
Drive and strengthen the SDR process by developing playbooks and enablement materials to convert marketing leads into pipeline opportunities
Streamline lead handoffs and lead follow up processes between marketing and sales to increase funnel conversion rates

What we offer

Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly
10% annual bonus eligibility

Fulltime

Associate Director, Marketing Demand Generation

This role offers an incredible opportunity for a dynamic, results-oriented marke...

Location

United States , Burlington

Salary:

141680.00 - 212520.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

7-10 years of marketing experience with increasing responsibility in innovation and demand creation
A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
Superior leadership, passion for high performance, and desire to be a talent catalyst
Previous leadership of social-first teams and marketing strategies
Experience leading impactful content creation across internal and agency teams to develop impactful brand communication
Expert analytical and quantitative skills
Ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans
Ability to be based in Vermont, with travel up to 25%

Job Responsibility

Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment
Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging
Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey
Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement
Manage and optimize demand creation budgets to achieve profit targets and maximize ROI
Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel
Own brand identity and visual standards alongside the CMO and head of dComm
Lead the Demand Creation team and establish team structure and operating rhythm

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Fulltime

Marketing Specialist - Demand Generation

As a Marketing Specialist, Demand Generation at Accordant, you will drive revenu...

Location

United States , Florham Park

Salary:

75000.00 - 95000.00 USD / Year

Accordant (NJ)

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
2-5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management roles
Experience marketing ERP, financial management, or other enterprise SaaS software solutions
Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation
Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
Experience working cross-functionally with sales, operations, product, or consulting teams
Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities

Job Responsibility

Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising
Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with Accordant's solutions and services
Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes

Fulltime

Demand Generation & Growth Marketing Manager

We’re looking for a commercially-minded Demand Generation & Growth Marketing Man...

Location

United Kingdom , London

Salary:

55000.00 - 65000.00 GBP / Year

Morson Talent

Expiration Date

Until further notice

Requirements

Proven experience in demand generation or growth marketing within a B2B-focused environment (events, media, SaaS or similar)
Strong track record of building and converting pipeline through multi-channel campaigns
Experience working with subscription-based products or services, ideally with a focus on B2B audiences and longer decision-making cycles
A solid understanding of how marketing contributes to sales pipeline, not just lead volume
Confidence working with data, including campaign performance, funnel metrics and ROI analysis
Strong organisational skills, with the ability to manage multiple campaigns and stakeholders
A collaborative approach, with experience working closely with sales teams

Job Responsibility

Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenue
Plan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROI
Build and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribers
Play a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reduction
Work closely with sales teams to ensure strong alignment between marketing activity and pipeline conversion, particularly across longer or more complex sales cycles
Partner with content and event teams to align campaigns with launches, event calendars and commercial priorities
Analyse campaign performance and pipeline metrics, using data to continuously refine targeting, messaging and channel mix
Manage marketing automation and CRM systems to support lead scoring, segmentation and effective handover to sales
Monitor market trends, competitor activity and audience behaviour to identify new growth opportunities
Manage budgets with a strong focus on efficiency, return and commercial impact

Fulltime

Senior Digital Marketing Manager – Demand Generation

HabileLabs is looking for a Senior Marketing Manager who can lead and improve ou...

Location

India , Jaipur

Salary:

Not provided

HabileLabs

Expiration Date

Until further notice

Requirements

7 to 8+ years of experience in B2B digital marketing or demand generation
Strong experience in performance marketing, especially Google Ads and LinkedIn Ads
Good understanding of Zoho CRM, landing pages, lead tracking, and campaign attribution
Strong knowledge of Google Analytics 4, Google Tag Manager, Search Console, and UTM tracking
Experience in SEO, email marketing, lead nurturing, and reporting
Ability to manage budgets, teams, vendors, and cross-functional coordination
Strong analytical mindset with the ability to improve lead quality and campaign ROI

Job Responsibility

Plan and execute B2B lead generation campaigns across Google Ads, LinkedIn Ads, email, SEO, and other digital channels
Improve lead quality, MQLs, SQLs, and campaign conversion rates
Optimize ad performance through better targeting, keywords, creatives, messaging, bidding, and landing page alignment
Track CPL, conversion rate, lead quality, campaign ROI, and sales feedback
Identify campaign gaps and take corrective actions to improve results
Work on campaign-specific landing pages to improve conversions
Ensure forms, UTMs, tracking, and Zoho CRM lead flow are properly set up
Use Google Analytics, Google Tag Manager, Search Console, Zoho CRM, and ad dashboards to measure performance
Build clear reports showing what is working, what is not, and what needs improvement
Support SEO strategy for service pages, blogs, industry pages, and lead-focused content

Fulltime

Marketing Partner, Demand Generation

Being part of the CEE Demand Generation CoE Team, this job function is focusing ...

Location

Hungary , Budapest

Salary:

Not provided

NTT DATA

Expiration Date

Until further notice

Requirements

3–5 years’ experience in a marketing team with a focus on demand generation campaigns, both traditional and digitally based campaigns
Experience of marketing automation tools and campaign implementation
Experience with data-led campaign planning, segmentation and leveraging propensity to buy modelling
Capacity to execute a wide variety of marketing programs from demand generation to sales enablement
Campaign measurement and impact reporting. Experience with Salesforce.com and PowerBI ideally
Experience of event organization and management will also be required for this role
Fluent in Hungarian and strong capabilities in the English language are needed

Job Responsibility

Working with the Hungarian leadership team, this person will direct the development of the country marketing programs
Planning and implementing marketing demand generation campaigns to grow our pipeline and revenue in our client base in Hungary
Working with the Hungarian Management team and the EU Demand Generation team to identify appropriate global campaigns and driving their adoption in Hungary
Identifying any gaps in subjects/services that may require creation of new campaigns for Hungarian clients and then working with the Demand Generation COE to craft compelling, differentiated messaging that resonates with target audiences
Working with the Sales Enablement team to help Sales understand the value propositions and campaign plans to ensure successful follow-up in Hungary
Reviewing and reporting on the pipeline generation, and velocity through the lead funnel and ultimately the revenue generated in Hungary
Integrating regional campaigns with appropriate technology campaigns within the Hungarian campaign calendar as appropriate
Reviewing plans with Vendor Partners to uncover opportunities for marketing funds to support existing activity or in select cases to implement partner marketing campaigns

Fulltime

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Marketing Demand Generation

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Job Responsibility

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