Marketing Demand Generation Job at Robert Half (Atlanta)

Demand Generation Marketing Lead

Our client is currently looking for a Demand Generation Marketing Lead based in ...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in the financial industry
MUST HAVE PEOPLE MANAGEMENT EXPERIENCE
Demonstrated expertise in leading growth marketing initiatives
Proficiency in using Content Management System (CMS)
Experience in utilizing CRM for customer relationship management
Skillful in interpreting Facebook Insights to strategize marketing campaigns
Proficient in using Google AdWords for advertising purposes
Experience in leveraging Google Analytics for website traffic analysis
Proven track record in conducting AB Testing for optimizing marketing strategies
Ability to create and manage effective advertisement campaigns

Job Responsibility

Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives
Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline
Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process
Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement
Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results
Foster a collaborative and high-performance culture within the marketing team
Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives
Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement
Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies
Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

Senior Marketing Manager, Demand Generation

We’re seeking a self-starter who loves to build new capabilities that measurably...

Location

United States , Columbia

Salary:

Not provided

Paytient

Expiration Date

Until further notice

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing ideally in a high-growth startup environment
Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus
Ability to think big-picture (strategy, market, positioning) while also being a hands-on builder and optimizer of campaigns that deliver measurable results
A talent for creating powerful, audience-focused messaging that turns complexity into clarity and compels action
Strong and innate analytical mindset, challenging and using insights drive better results
Agility, resourcefulness and comfort in working in a fast-paced, resource-constrained environment
Deep expertise in marketing automation platforms, CRM systems, digital advertising tools (google ads, linkedin Ads) and working with AI to accelerate time-to-market

Job Responsibility

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate mutli-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to consantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance

What we offer

Medical, dental and vision insurance
$4,300 annual HSA contribution
Paytient Health Payment Account (HPA)
Monthly lifestyle spending stipend
5 weeks of annual PTO
401k plan access with a 4% employer match
Up to 16 weeks of fully-paid parental leave
Stock options in Paytient

Demand Generation Marketing Manager

The Demand Generation Manager is a key member of the marketing team, responsible...

Location

United States , Irvine

Salary:

90000.00 - 105000.00 USD / Year

Allied Universal®

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or related field of study
Minimum of five (5) years of marketing experience
Minimum of two (2) years of corporate marketing department experience in a demand generation role
Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
Recent use (in the last two years) of an account-based marketing (ABM) solution equivalent to Terminus, Demandbase, 6Sense, Marketo, HubSpot, Pardot, or active campaign
Experience with reporting – Salesforce, GA4, understanding of attribution models
Experience working with and leading SDR teams and inbound/outbound marketing tactics
Strong writing skills with attention to detail and solid proofreading abilities
Strong expertise in demand generation strategies, website content layout, and data analysis
Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines

Job Responsibility

Ideate, develop, and manage demand generation marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization
Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI
Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements
Execute digital and account-based marketing strategies with data-driven testing to optimize messaging, creative assets, and landing pages
Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
Drive and strengthen the SDR process by developing playbooks and enablement materials to convert marketing leads into pipeline opportunities
Streamline lead handoffs and lead follow up processes between marketing and sales to increase funnel conversion rates

What we offer

Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
Eight paid holidays annually, five sick days, and four personal days
Vacation time offered at an accrual rate of 3.08 hours biweekly
10% annual bonus eligibility

Fulltime

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...

Location

United States , San Mateo

Salary:

135000.00 - 180000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing
Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
Must be willing and able to work onsite five days per week

Job Responsibility

Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily

Fulltime

Demand Generation Manager

Grow Progress is looking for a Demand Generation Manager to build and execute pr...

Location

United States , Washington

Salary:

95000.00 - 120000.00 USD / Year

Grow Progress

Expiration Date

Until further notice

Requirements

Strong understanding of demand generation best practices, including inbound marketing, paid media, SEO, email, and content marketing
Proven experience developing and executing Account-Based Marketing (ABM) programs
Proficiency in using data to optimize campaigns and make strategic decisions
experience with analytics platforms (e.g., Google Analytics, HubSpot)
Proficient with HubSpot marketing automation platforms and CRM to nurture and score leads effectively
Experience with search engine optimization (SEO) and search engine marketing (SEM)
Planning and managing event budgets, tracking expenses, negotiating with vendors
3-5 Years of experience in demand generation, digital marketing, or a similar role, ideally in a startup or high-growth environment
Proven track record of successfully creating and scaling demand generation programs
Experimentation mindset

Job Responsibility

Design and implement multi-channel demand generation campaigns, including digital advertising, email marketing, content syndication, SEO, and paid social
Build and optimize the lead funnel from top to bottom, ensuring high-quality MQLs (Marketing Qualified Leads) that meet sales handoff criteria
Develop and execute & optimize multi-channel ABM Programs
identify high-value accounts, define ICP tiers, and align tightly with Sales to prioritize outreach and sequencing
Using personalized content, targeted ads, and tailored nurture journeys, improve engagement and pipeline impact within priority accounts
Familiarity with platforms like Zoom or other virtual event tools to host convenings
Leveraging social media, email marketing, and digital channels to promote events and drive attendance
Working with content and creative teams to develop event-related collateral
Monitor, analyze, and report on the performance of demand generation efforts, using insights to refine strategies for improved ROI
Manage tools like CRM, marketing automation, and analytics platforms to optimize campaign execution and measurement

What we offer

100% paid company health plan with medical, dental, and vision insurance
flexible PTO plan
401(k) with employer matching
annual stipends for professional development, wellness
$1,300 annual work from home resources
access to Carrot insurance
equity

Fulltime

Demand Generation Manager

ClearEdge is looking for a Demand Generation Manager (contractor) who can take f...

Location

Salary:

Not provided

ClearEdge

Expiration Date

Until further notice

Requirements

6+ years of experience in growth marketing, demand generation, marketing automation, performance marketing, or digital marketing strategy
Hands-on experience building complex, sequenced campaigns
Strong understanding of journeys, cadences, behavioral triggers, and funnel mechanics
Experience collaborating with sales teams and improving lead handoff processes
Strong writing skills across email, landing pages, and short-form promotional content
Proficiency with marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or equivalent)
Ability to manage multiple client accounts and prioritize in a fast-moving environment
Data-driven mindset with comfort in analyzing KPIs and making optimization recommendations

Job Responsibility

Develop multi-channel campaign strategies aligned to client business goals, ICPs, and funnel stage objectives
Build campaign architectures including journey mapping, behavioral triggers, nurture streams, and sales-ready handoff points
Create campaign briefs outlining goals, audience segments, messaging, content needs, and success criteria
Recommend channel mix, cadence strategy, and campaign sequencing for both acquisition and nurture programs
Build, launch, and optimize campaigns across email, landing pages, paid, social (bonus), and owned content channels
Develop lifecycle programs including welcome sequences, nurture streams, re-engagement flows, and ABM touch patterns
Implement lead scoring and qualification logic in collaboration with sales teams
Set up and manage tracking, UTMs, A/B tests, and performance dashboards
Write high-converting email copy, landing page copy, short-form campaign copy, and promotional assets
Translate strategy into clear messaging frameworks and CTA paths across the journey

Demand Generation Marketing Manager

We are in search of a proficient Demand Generation Marketing Manager to become a...

Location

United States , Holmdel

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in the Construction/Contractor industry
Proficient in Content Management System (CMS)
Familiarity with Customer Relationship Management (CRM) software
Knowledgeable in Facebook Insights for targeted marketing strategies
Experience with Google AdWords for effective online advertising
Proficiency in Google Analytics for monitoring and evaluating web traffic
Demonstrated experience in AB Testing for optimizing marketing campaigns
Proven experience in creating and managing Advertisements
Strong skills in Analytics for data-driven decision making
Blogging experience for content creation and brand promotion

Job Responsibility

Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy
Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly
Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels
Refine our CRM strategy to enhance customer relationship management and drive customer retention
Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation
Oversee the creation and placement of advertisements to increase brand visibility and demand
Utilize analytics tools to monitor and report on the performance of our marketing campaigns
Manage blogging activities to drive brand awareness and generate demand
Ensure all marketing activities align with the goal of enhancing brand awareness

What we offer

Access to top jobs
competitive compensation
free online training
medical insurance
vision insurance
dental insurance
life and disability insurance
401(k) plan

Senior Manager, Demand Generation

We are looking for a Senior Manager, Demand Generation to join our growing team!...

Location

United States , Charlotte

Salary:

Not provided

Brightspeed

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Business Administration, Marketing or related field
5+ years of leadership experience of high visibility teams
10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
Fluency in both marketing and finance KPIs
Deep expertise in fundamental principles of digital marketing, media and CRM metrics
Strong business acumen and excellent written and oral communication skills
Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
A “get stuff done” attitude and work ethic to match

Job Responsibility

Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Develop and deliver executive level presentations, including to large audiences

What we offer

competitive medical, dental, vision, and life insurance
employee assistance program
401K plan with company match
host of voluntary benefits

Fulltime

Marketing Demand Generation

Robert Half

Location:
United States , Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 29, 2026

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Location:United States , Atlanta

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Job Posted:January 29, 2026

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