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Marketing Demand Development Manager

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Lovable

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Location:
United States , Boston

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Salary:

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Job Description:

We’re looking for a special blend of sales and marketing talent that has a passion for outbounding, expertise in personalized messaging, and a deep understanding of the executive buyer. This role is a blend of inbound, outbound, and marketing that is responsible for the comms sent out to our executive persona across Lovable’s B2B ICP. Reporting into the Head of Enterprise Marketing, you will work alongside Field Marketing, Product Marketing, RevOps, and GTM teams to be an outbound engine for marketing programs. The ideal candidate has a sales background with a desire to move over to marketing long term.

Job Responsibility:

  • Own 1:1, 1:Few outbound execution for marketing-led programs, including: Events (webinars, roundtables, private dinners, executive sessions) and exclusive content (analyst reports, POVs, thought leadership)
  • Develop and execute one-to-one and one-to-few outreach strategies for target accounts and economic buyers
  • Re-engage closed-lost and stalled deals, bringing them back into the funnel through relevant marketing experiences
  • Support product-qualified account (PQA) development by activating accounts showing usage or intent signals
  • Work with product marketing and sales to develop messaging for different personas, with a focus on economic buyers and senior decision-makers
  • Write high-quality outbound copy across email, LinkedIn, and event invitations
  • Personalize messaging by industry, role, use case, and buying stage
  • Pull and manage target account lists for upcoming campaigns and events
  • Develop outbound communications plans for executive events, high-touch partner programs and Key launches and moments
  • Coordinate timing and sequencing across channels to maximize engagement
  • Leverage AI tools to scale outbound efforts without sacrificing quality
  • Execute and optimize campaigns using tools such as Hubspot segment, Sendoso, LinkedIn Sales Nav

Requirements:

  • 3+ years of experience in a sales role where outbounding was a core motion
  • Strong working knowledge of CRMs such as Salesforce and HubSpot, with the ability to pull account lists, analyze contact insights, and leverage historical data to inform messaging and outreach strategies
  • Demonstrated ability to craft personalized messaging for enterprise and executive-level audiences across email, LinkedIn, and event-led outreach
  • Clear understanding of the enterprise deal cycle and buyer journey, including key touchpoints across marketing, partnerships, and sales motions
  • Experience supporting or collaborating with Field Marketing and Product Marketing teams, with an understanding of how campaigns, events, and messaging come together
  • Ability to identify and speak to the pain points, priorities, and decision criteria of economic buyers and senior executives
  • Strong bias toward action with a sense of urgency and ownership over outcomes
  • Comfortable operating in fast-moving, ambiguous environments and thriving in chaos
  • Highly organized, scrappy, and resourceful with a results-oriented mindset

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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