Marketing Data & Segmentation Coordinator

• Serve as a liaison between Marketing and Analytics to gather and refine marketing requirements for data requests
• Submit and track data requests to Analytics who will develop lists and dashboards for: Email marketing campaigns
• 6sense intent segments
• Gift drop programs
• ICPTAM targeting
• Persona-based segmentation
• Product-specific and pain-point aligned campaigns
• Client Marketing campaigns
• Knowledge of these tools will help with translating marketing strategy into requirements: 6sense
• ZoomInfo
• Dun & Bradstreet
• Salesforce (CRM)
• Eloqua (MAP)
• Understand data housed in each system and how it supports segmentation, enrichment and outreach
• Identify which segments/campaigns require list or dashboard development outside of Eloqua/6sense
• Works closely with: Demand Generation, Marketing Operations, Sales, Campaign Planners and Analytics teams
• Meet with teams to gather and refine requirements across campaigns and other marketing initiatives
• Collaborate with Analytics to streamline the request process and support continuous improvement
• Provide recommendations to cross-functional stakeholders on list requirements to improve targeting and maximize effectiveness
• Ensure outreach complies with internal and external data governance policies
• Ensure compliance with data usage policies (e.g., CAN-SPAM, GDPR)
• Maintain a centralized backlog of all active and completed requests with Analytics
• Monitor for duplication of requests across campaigns to avoid redundancy
• Document lists/segments created including inclusion/exclusion criteria and intended application, to support reuse and reference across requests
• Outline list-building processes and segmentation logic
• Define gaps and provide regular updates, insights, and best practices for improved automation/processes
• Define success metrics and track performance of the requests

• 3+ years in B2B marketing segmentation, requirements gathering, process coordination, and campaign support
• Experience with marketing data platforms (6sense, ZoomInfo, D&B)
• Familiarity with Eloqua and Salesforce or similar MAP/CRM systems
• Strong understanding of data architecture and marketing compliance
• Ability to interpret marketing strategy and recommend actionable segmentation requirements
• Excellent collaboration and communication skills
• Demonstrated organizational skills across multiple departments

Experience with CRMA dashboards, Snowflake, or CDPs

• Flexibility: Over 80% of Insperity’s jobs have flexibility
• Career Growth: continuous learning programs, mentorship opportunities and ongoing training
• Well-Being: generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours