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As the Marketing Data Manager, you will be instrumental in empowering marketing and sales teams to make informed, data-driven decisions. Your role centers on ensuring the integrity, accessibility, and usability of B2B marketing data to support key functions such as campaign execution, lead lifecycle management, and performance analytics. By overseeing and continuously optimizing data systems within platforms like Marketo and Microsoft Dynamics 365 (D365), you will contribute to enhanced operational efficiency, sharper strategic insights, and more effective customer engagement across the organization.
Job Responsibility:
Responding to data requests from marketing and sales colleagues, providing timely and accurate reports and extracts
Normalizing and cleaning data to ensure consistency across systems and teams
Managing data flows and integrations between Marketo and D365
Supporting segmentation, lead scoring, and campaign targeting through high-quality data
Monitoring data quality and resolving discrepancies proactively
Creating dashboards and reports to track campaign performance and lead activity
Ensuring compliance with data protection regulations (e.g., GDPR)
Requirements:
ABM campaign experience
Experience in marketing operations or data management, ideally in a B2B environment
Strong working knowledge of CRM system
Expert understanding of Excel and familiarity with BI tools (e.g., Power BI, Tableau)
Understanding of data normalization and governance
Analytical mindset with attention to detail and problem-solving skills
Ability to communicate effectively with technical and non-technical stakeholders
Nice to have:
Understanding of marketing automation and operations is desirable
What we offer:
25 days’ holiday, plus you can buy up to 5 more days
Birthday off
An extra celebration day
5 days’ additional holiday in the year you get married
5 volunteer days
Private health insurance
Pension contribution match and 4 x life assurance
Flexible working and work from anywhere for up to 30 days per year (some exceptions)
Maternity: 16 weeks’ full pay, Paternity: 3 weeks’ full pay, Adoption: 16 weeks’ full pay