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We are seeking a highly analytical, data‑literate Marketing & Data Analyst to transform data from multiple systems into actionable insights that drive smarter marketing decisions. This role sits at the heart of the marketing function, supporting investment decisions, identifying opportunities to find more customers, and ensuring the business makes the best possible use of data. The ideal candidate will be comfortable interrogating datasets, applying analytical methods, and producing accessible reporting for stakeholders across the organisation. The Marketing Data Analysts will focus on analysing marketing performance, identifying trends, creating dashboards, supporting ROI analysis, and generating insights to improve campaign effectiveness. You will lead the setup of the analysis function recommending and implementing appropriate analytical tools which integrate with existing business reporting tools. You will also be the key data owner and take responsibility for creating full understanding of our data across all our disparate systems including our CRM, Membership database, booking system and attribution system.
Job Responsibility:
Use data stored across various systems and databases to understand marketing trends and customer behaviour
Create ROI analyses for marketing activity and work with teams to maximise return on marketing investment
Conduct ad‑hoc business analyses to answer key commercial questions and support strategic marketing decisions
Interrogate and query data directly where necessary
Identify trends, segments, and opportunities to improve customer acquisition, retention, and engagement
Create clear, accessible reports and dashboards for marketing and leadership teams
Develop performance marketing reports, including channel‑level breakdowns and campaign effectiveness insights
Take a leading role and act as the main point of contact for data queries across the business ensuring alignment between systems
Be the key point of contact linking together third party data and analytical systems ensuring that we maximise their value
Partner with marketing, commercial, product and digital teams to ensure data is being used effectively to power business decisions
Support experiments such as A/B testing when required
Be an integral part of the marketing function, proactively finding opportunities to reach and attract more customers
Requirements:
Strong data literacy and comfort working with datasets from multiple systems
Experience using data querying tools (e.g., SQL) and the ability to interrogate detailed datasets
Ability to turn complex data into clear insights, reports, and dashboards for non‑technical audiences
Excellent organisational skills and strong attention to detail
Ability to work independently and collaboratively with multiple teams
Nice to have:
Experience with marketing analytics tools including marketing platforms, CRM systems and data analysis tools. (Google Analytics preferred but not essential)
Experience producing performance marketing dashboards and attribution analysis
Some statistical or modelling experience helpful but not required
What we offer:
33 Days Holiday inclusive of bank holidays
Pension Contributions
Volunteer Day
Group Life Assurance
Cinema Discounts
Online Shopping Discounts
Cycle to work Scheme
Discounted Gym Membership
Virtual GP
Health & Wellbeing Support 24/7 Helplines with access to trained counsellors
Exclusive discounts on our holidays for you, your friends and family
Annual familiarization visit at any of our country houses for you and your family