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Marketing Data Analyst

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FARBER

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Location:
Canada , North York

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Category:
-

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Contract Type:
Not provided

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Salary:

80000.00 - 120000.00 CAD / Year

Job Description:

We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting. As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360. This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Job Responsibility:

  • Delivering insights that drive smarter, data-informed decisions
  • Analytics and data visualization to guide business strategy and elevate marketing performance
  • Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance
  • Support data integration and reporting across: PowerBI, BigQuery, Looker Studio Pro, Google Analytics 4 / Analytics 360, GTM 360, Campaign Manager 360 / DV360
  • Ensure data quality, governance, and consistency across tools and reports
  • Collaborate to develop curated datasets for external agency use
  • Lead reporting automation and optimize workflows
  • Participate in vendor check-ins and help translate business needs into technical tasks
  • Create planning/forecasting models and explain the implications of suggestions

Requirements:

  • 3–5 years of experience in a data analyst or marketing analytics role
  • Advanced knowledge of: PowerBI, Google BigQuery, Looker Studio / Looker Studio Pro, GA4 / Google Analytics 360
  • Proficiency in SQL and experience with data transformation and querying
  • Understanding of digital marketing metrics, campaign tracking, and attribution
  • Ability to communicate data insights clearly to non-technical stakeholders
  • Experience supporting or working alongside marketing teams or agencies
  • Comfortable juggling multiple stakeholders and working cross-functionally

Nice to have:

  • Experience with other BI tools
  • Experienced in building and consuming APIs using Python
  • Exposure to data governance or security best practices
  • Experience with tagging, UTM strategy, or conversion tracking setups
  • Experience in marketing mix modelling (MMM) or predictive attribution
  • Familiarity with Dynamics 365 Sale and Customer Insights
  • Familiarity with GTM / GTM 360
  • Familiarity with CM360 and DV360
What we offer:
  • Hands-on experience with enterprise marketing and data platforms
  • Exposure to data governance, architecture, and stakeholder management
  • Opportunity to contribute to a major marketing transformation project
  • Career growth within a data-driven organization
  • Inclusive, diverse, and equitable workplace
  • Dedicated culture committee
  • Events, awards for recognition, and support for community holidays

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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