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We’re seeking a highly motivated Marketing Data Analyst to join our Data & Analytics team, supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization, helping drive high-impact campaigns through clean data, efficient tooling, and actionable reporting. As a key member of the Data team, you’ll play a critical role in ensuring proper data governance, architecture, and integration. You’ll also serve as the primary data partner to Marketing and external vendors, supporting and optimizing tools such as PowerBI, BigQuery, Looker Studio Pro, Campaign Manager 360, DV360, GA4/Analytics 360, and GTM 360. This is a great opportunity for someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.
Job Responsibility:
Delivering insights that drive smarter, data-informed decisions
Analytics and data visualization to guide business strategy and elevate marketing performance
Support the creation and refinement of audience profiles, attribution tracking, and conduct funnel analysis to optimize marketing performance
Support data integration and reporting across: PowerBI, BigQuery, Looker Studio Pro, Google Analytics 4 / Analytics 360, GTM 360, Campaign Manager 360 / DV360
Ensure data quality, governance, and consistency across tools and reports
Collaborate to develop curated datasets for external agency use
Lead reporting automation and optimize workflows
Participate in vendor check-ins and help translate business needs into technical tasks
Create planning/forecasting models and explain the implications of suggestions
Requirements:
3–5 years of experience in a data analyst or marketing analytics role
Advanced knowledge of: PowerBI, Google BigQuery, Looker Studio / Looker Studio Pro, GA4 / Google Analytics 360
Proficiency in SQL and experience with data transformation and querying
Understanding of digital marketing metrics, campaign tracking, and attribution
Ability to communicate data insights clearly to non-technical stakeholders
Experience supporting or working alongside marketing teams or agencies
Comfortable juggling multiple stakeholders and working cross-functionally
Nice to have:
Experience with other BI tools
Experienced in building and consuming APIs using Python
Exposure to data governance or security best practices
Experience with tagging, UTM strategy, or conversion tracking setups
Experience in marketing mix modelling (MMM) or predictive attribution
Familiarity with Dynamics 365 Sale and Customer Insights
Familiarity with GTM / GTM 360
Familiarity with CM360 and DV360
What we offer:
Hands-on experience with enterprise marketing and data platforms
Exposure to data governance, architecture, and stakeholder management
Opportunity to contribute to a major marketing transformation project
Career growth within a data-driven organization
Inclusive, diverse, and equitable workplace
Dedicated culture committee
Events, awards for recognition, and support for community holidays