Marketing Data Analyst Jobs

Fusion92

Location:
United States, Chicago ▼
Detroit

Category:
-

Contract Type:
Not provided

Salary:

50000.00 - 70000.00 USD / Year

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Job Description:

As a Marketing Data Analyst within our Data & Analytics team, you will play a pivotal role in shaping our marketing and advertising strategies through data-driven insights. You will be responsible for collecting, analyzing, and interpreting data related to our media campaigns across various channels. By providing actionable recommendations, you will contribute to optimizing our marketing efforts and achieving our business objectives.

Job Responsibility:

Gather data from multiple sources, including but not limited to digital advertising platforms, social media, client systems and platforms, and web analytics tools
Determine campaign data and tracking requirements
manage measurement systems for data capture and reporting
Serve as technical resource for configuring and adding new data to reporting systems and dashboards
Analyze campaign performance data to assess the effectiveness of various media channels and campaigns
Develop and maintain key performance indicators (KPIs) to track media campaign success
Monitor and report on KPIs regularly, identifying trends and opportunities for improvement
Conduct analysis to benchmark our performance against client and industry standards
Create visualizations and reports to communicate data findings effectively to cross-functional teams
Utilize data visualization tools to present data in a clear and actionable manner
Collaborate with marketing and advertising teams to provide actionable insights for optimizing media campaigns
Make data-driven recommendations for budget allocation and targeting adjustments
Plan and execute A/B tests and experiments to refine media strategies
Interpret test results to implement improvements in future campaigns
Provide ad-hoc analysis and support for various data-related inquiries
Be ready to address urgent requests and deliver insights promptly
Maintain organized documentation of data sources, methodologies, and results
Create and deliver regular reports to internal stakeholders

Requirements:

Bachelor's degree in a related field, such as Marketing, Data Science, or Statistics
Proven experience in data analysis and interpretation, preferably in the marketing or advertising industry
Proficiency with data analysis tools and software, including Alteryx, Excel, Google Analytics, and data visualization tools such as Tableau and Salesforce Marketing Cloud Intelligence
Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics is preferred
Experience with building data tables and querying in SQL is a plus
Strong analytical and problem-solving skills
Excellent communication and presentation skills
Detail-oriented with the ability to manage multiple tasks and meet deadlines

Nice to have:

Knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads) and web analytics
Experience with building data tables and querying in SQL

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Marketing Data Analyst