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Marketing Data Analyst

United States, Troy · Job Posted July 03, 2026
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Job Description

We are looking for a Marketing Data Analyst to turn marketing and customer data into clear insights that strengthen campaign strategy and business decisions for a financial services organization in Troy, Michigan. This role combines reporting, audience analysis, market research, and cross-functional collaboration to improve marketing performance across multiple channels. The ideal candidate brings strong analytical ability, experience working with CRM or marketing data platforms, and a practical understanding of how data can support member-focused growth.

Job Responsibility

  • Serve as the internal expert on the CRM marketing data platform and related tools, helping the team maximize system capabilities and maintain reliable data usage practices
  • Create, run, and verify database queries while routinely reviewing data quality to support accurate reporting and dependable campaign execution
  • Combine internal financial services information with external and industry data sources to enrich analysis and strengthen marketing initiatives
  • Produce recurring reports and dashboards that track campaign outcomes, brand indicators, referral activity, and performance across paid, earned, and owned channels
  • Partner with campaign owners and business stakeholders to interpret results, identify trends, and recommend adjustments that improve marketing effectiveness
  • Conduct primary and secondary research to support decisions related to brand positioning, product and service opportunities, pricing considerations, and member engagement strategies
  • Build audience segments using first-party and third-party data, applying analytical methods to refine targeting for prospecting, onboarding, re-engagement, and automated marketing journeys
  • Work with vendors, IT, and internal teams to gather insights, support testing strategies, monitor lead progression from initial response through conversion, and fulfill specialized reporting or research requests

Requirements

  • At least 3 years of experience in a marketing analyst, consumer insights, or data analyst position
  • Hands-on experience administering or reporting from a marketing data management platform and/or CRM system
  • Strong background in marketing analytics, data interpretation, and performance reporting
  • Experience conducting market research and translating findings into practical business recommendations
  • Ability to manage complex information, identify meaningful conclusions, and communicate insights clearly to stakeholders
  • Must be able to pass a background check, drug screening, and credit check

Nice to have

  • Experience in financial services is preferred
  • Familiarity with Google Analytics is preferred

What we offer

  • Medical, vision, dental, and life and disability insurance
  • Enrollment in company 401(k) plan
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