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Marketing Data Analyst

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Robert Half

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Location:
United States , Washington, DC ▼

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Category:
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Contract Type:
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Salary:

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Job Description:

Robert Half is seeking a detail‑driven Marketing Data Analyst for a Washington, DC client. This temporary role is ideal for someone who can quickly step into a fast‑paced marketing environment, analyze campaign performance, and translate data into insights that drive strategy and growth.

Job Responsibility:

  • Analyze marketing campaign performance across digital channels (email, social, paid media, web)
  • Build dashboards and reports to track KPIs, conversion metrics, and audience behavior
  • Clean, validate, and organize marketing datasets from CRM, automation platforms, and analytics tools
  • Provide insights and recommendations to improve targeting, segmentation, and ROI
  • Support A/B testing, attribution modeling, and customer journey analysis
  • Collaborate with marketing, sales, and product teams to align data insights with business goals
  • Maintain data accuracy and documentation for ongoing reporting processes

Requirements:

  • Bachelor’s degree in Marketing Analytics, Data Science, Business, or related field
  • 2+ years of experience in marketing analytics or data analysis
  • Proficiency in Excel, Google Analytics, SQL, and at least one BI tool (Power BI, Tableau, Looker)
  • Experience with CRM or marketing automation platforms (HubSpot, Salesforce, Marketo, etc.)
  • Strong understanding of digital marketing metrics and attribution
  • Excellent communication skills with the ability to present insights to non‑technical stakeholders

Nice to have:

  • Experience with Python or R for data manipulation
  • Familiarity with SEO/SEM analytics tools (Google Ads, SEMrush, Moz)
  • Background in agency, nonprofit, or government‑adjacent environments
What we offer:
  • medical, vision, dental, life and disability insurance
  • enrollment in company 401(k) plan

Additional Information:

Job Posted:
May 05, 2026

Work Type:
On-site work
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