Marketing Czech & Slovakia Job at Ariston (Prague)

Job Description

The role is responsible for driving all marketing activities, defining and implementing the mid and long term marketing strategy for the country, in collaboration with Country Manager and aligned with Group Marketing strategy and coordinated and supported by Regional Marketing.

Job Responsibility

Lead the development and recommendations for Country Y+1 BMCP (Brand Planning and Communication Plan), in accordance to Group brand strategy guidelines, Master Plan objectives, country guidelines and key learning from previous years
Define and execute the brand marketing & communication strategy of Local Primary Brand, in accordance to Group brand architecture
Liaise with Country Senior management team to ensure marketing strategies and activities are integrated with other parts of the business and aligned with the overall objectives
Lead, direct, evaluate, and develop a team of marketing and brand managers to achieve: (i) sales and profit goals
(ii) trade marketing activities (such as POS activation)
(iii) Brand health mid-term objectives
Help define and execute the local PR and communication strategy, in accordance with the Group Editorial Plan by Group Strategy and the BMCP
Help select local agencies/printing, media, PR, ensuring effective and consistent level of services
Define and execute the Digital Marketing strategy, including country specific elements of the local stakeholders digital journeys, ensuring fundamental elements (social media strategy, SEO execution, SEM strategy, platform strategy) are in full accordance with Corporate practices at Marketing and Digital level
Manage the CRM tools consistently with Group approach and market needs and being supported by Regional Loyalty CRM on incentive programs for installers
Monitor, analyse and evaluate market trends, consumer behaviours and competitors' activity to identify market opportunities
Manage product marketing activities such as definition of markets' needs in terms of product, competitor analysis, launch of new products and commercial-technical training/information to sales force, working in collaboration with Regional Product Director and BU teams

Requirements

Master's degree in Marketing/Economics
At least 8 years of experience in Marketing and Sales of manufacturing multinational companies
Brand Marketing & Communication core skills
Media and agency management
Go-to-market and pricing practices
Know-how of market research and intelligence practices and tools
Creativity, innovation and business acumen
Product Management
Trade Marketing and POS activation tools
Customer orientation
Interpersonal effectiveness, persuasion and good communication skills
Fluent in English

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Marketing Czech & Slovakia

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