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Marketing Customer Data Lead

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360 Resourcing Solutions

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Location:
United Kingdom , Gateshead

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Category:
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Contract Type:
Not provided

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Salary:

40000.00 GBP / Year
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Job Description:

The Marketing Customer Data Lead is responsible for defining, governing, and maximising the value of marketing data across Vertu Motors. This role leads the Data Strategy & Intelligence workstream within Marketing Automation, ensuring data-driven insights, segmentation, and predictive models are delivered to fuel customer engagement and optimise marketing performance.

Job Responsibility:

  • Data Strategy Development: Define and own the Marketing Data Framework, segmentation approach, and predictive models to maximise customer lifetime value (CLV), order-to-business (OTB), and retention
  • CDP Business Transformation: Lead the Data Mastery pillar, using the CDP to identify process deviations and improve data accuracy. Build stakeholder networks to embed better standards and highlight opportunities to improve the accuracy of marketing data and operational effectiveness. Drive cultural adoption of data-led decision making across Vertu
  • Governance & Standards: Establish and maintain data quality, compliance, and integration standards across platforms (CDP, CEP, DMS, Showroom, MarTech)
  • Insight Generation: Deliver actionable dashboards (CDP SCV), reports, and business intelligence that enable data-led decision-making and accountability
  • Optimisation & Measurement: Build feedback loops and KPIs into campaigns, ensuring ongoing improvement in funnel efficiency and campaign ROI
  • Collaboration: Partner with Technology (Automation/IT) and Customer Engagement leaders to integrate insights into orchestrated journeys and measurable outcomes
  • Innovation: Introduce advanced analytics and modelling (LTV, churn, propensity) to scale personalisation and predictive engagement

Requirements:

  • Expert in data modelling, and BI tools
  • Proven experience integrating and operationalising Customer Data Platforms
  • Strong capability in segmentation design, predictive modelling, and lifecycle analytics
  • Ability to translate data into clear, compelling business stories
  • 8–10 years’ experience in marketing data, analytics, or reporting roles
  • Demonstrable success in delivering commercial outcomes through data-led strategies
  • Experience designing and implementing dashboards for senior commercial stakeholders
  • Deep understanding of data governance, compliance, and first-/zero-party data strategy
  • Data-led, innovative, customer-focused
  • Strategic thinking, commercial awareness, and ability to align data to business KPIs
  • Experienced in leading a data workstream or team
  • Able to influence and collaborate cross-functionally with Marketing, IT, and Operations
  • Strong communicator with the ability to simplify complexity for varied audiences

Nice to have:

  • Automotive sector experience
  • Experience with advanced analytics tools
  • Knowledge of AI-driven modelling and orchestration
  • CIM qualification
  • Degree in Data Science, Marketing Analytics, or a related field
What we offer:
  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity & Paternity
  • Hybrid working
  • on-going training opportunities

Additional Information:

Job Posted:
January 06, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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