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We are seeking a CRM Analyst to support and grow our email marketing program through data-driven insights and experimentation. This role will work closely with the Email Marketing team to analyze campaign performance, uncover opportunities, and design growth-focused experiments aimed at improving engagement, conversion, and overall CRM effectiveness. The ideal candidate is analytical, curious, and commercially minded, with a strong ability to translate data into actionable insights and testable hypotheses.
Job Responsibility:
Partner closely with the Email Marketing team to analyse CRM and campaign performance
Evaluate email campaign results, including engagement, conversion, and customer behaviour metrics
Use data to identify opportunities for optimisation and growth within the email marketing channel
Design, propose, and evaluate data-driven experiments to test hypotheses and improve performance
Develop clear insights and recommendations to inform campaign strategy and decision-making
Build and maintain reporting and dashboards to track performance and experiment outcomes
Support continuous improvement of CRM processes, segmentation, and targeting strategies
Requirements:
Proven experience in a CRM Analyst, Marketing Analyst, or similar role
Strong analytical skills with the ability to interpret campaign and customer data
Experience working with email marketing data and lifecycle communications
Experience designing and evaluating experiments (A/B testing, hypothesis testing)
Ability to communicate insights clearly to both technical and non-technical stakeholders
What we offer:
Shape real-world AI-driven projects across key industries, working with clients from startup innovation to enterprise transformation
Be part of a global team with equal opportunities for collaboration across continents and cultures
Thrive in an inclusive environment that prioritizes continuous learning, innovation, and ethical AI standards