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Eager to get a start in the dynamic world of social and digital marketing? Cotton & Company is your opportunity to put your education to work, while continuing to learn and stay updated on the latest digital trends. As an industry leader in the marketing of luxury real estate, Cotton & Company is developing and implementing strategic plans for some of the biggest names in the business. As a mid-sized firm, you’ll have the opportunity to work across multiple platforms and play an integral role on the team from day 1….and living in South Florida with the beach just down the street isn’t so bad either! The Marketing Coordinator will represent Cotton & Company by assisting the Marketing Manager team by maintaining client focus, and marketing creative standards. Candidate must be extremely detail oriented and able to manage multiple projects simultaneously.
Job Responsibility:
Work with vendors to obtain quotes and manage deliverables and deadlines
Assist Marketing team with meeting setup and preparations
Develop and implement Social/Digital marketing strategies for real estate clients
Manage and monitor our social communities on a variety of social networks
Client liaison on an ongoing basis to ensure accuracy and compliance with brand objectives
Engage with the consumer to be the voice of the brands we represent
Manage digital advertising budgets for social engines, such as Facebook advertising and/or LinkedIn advertising
Coordinate with client affiliates for social networking and affiliate marketing
Write social media blog content in concert with the Marketing team
Upload content into Word Press, including SEO meta data
Create engaging social media content – videos, photography and messaging
Be responsible & meet deadlines in a fast-paced, real-time social media world
Report and analyze insights derived from digital tracking tools
Requirements:
Bachelors or Associate’s Degree in Business, Marketing or Communications preferred or 1+ years of hands-on experience
A strong interest in the advertising/marketing field
Self-motivated, multi-tasker with the ability to keep multiple balls in the air at once
Analysis-minded with a focus on metrics and attention to detail
A self-starter with the ability to drive the account forward based on client objectives and agency strategy
Deadline oriented in an extremely fast-paced industry
Must be able to review creative strategies and execute advertising campaigns in support of the budgeted plan
Be responsible for monitoring and ensuring that all client deliverables exceed expectations and meet client’s strategy
Committed to the highest level of delivery and attention to detail
A willingness to learn and “push the envelope” in client services, industry trends and personal growth
Be able to create and manage comprehensive budgets
Be responsible for meeting deadlines in a fast-paced, real-time media world
Excellent written and verbal communication skills
Must build strong working relationships with internal team and vendors
Solid computer skills especially in Microsoft Office Suite
Traditional and digital marketing channel knowledge
Embrace technology and use it to increase efficiency
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