Marketing Coordinator

• Support in managing our website’s content
• Optimize SEO, conduct regular updates to ensure the website aligns with evolving business objectives
• Support the creation, edition, updates, and distribution of marketing material, including website content, newsletters, press releases, blog posts, LinkedIn posts, and other social sites to drive traffic, create awareness, and grow demand with the target audience
• Closely work with our external agencies for PR and tradeshows
• Own the planning and execution of marketing events—including trade shows, conferences, career fairs, and webinars—across North America
• Coordinate event logistics, drive pre- and post-event communication, support branding needs, and work closely with sales and product teams to amplify our presence and messaging on-site
• Track, measure, analyze, and report on the effectiveness of demand creation campaigns and their impact on the pipeline, making recommendations for future programs and investments using Hubspot
• Execute a data-driven marketing strategy (predominantly Retail) portfolio of integrated campaigns and programs that include a blend of inbound and outbound activities, including email, SEO, PPC, display ads, social media, and online events
• Evaluate the current go-to-market process to identify improvement opportunities
• Propose and implement solutions to streamline workflows, and improve the effectiveness of our marketing strategies
• Conduct research on competitors' marketing activities to stay ahead in new tendencies

• 3+ years of experience in digital marketing, content marketing, SEO, SEM, and Social Media Marketing (paid and organic)
• Bachelor’s degree in Marketing, Computer Science, or any other related fields
• Experience working closely with sales development teams, able to represent marketing effectively while delivering supporting content and tools to enable
• Excellent verbal, written, presentation, and analytical skills with an entrepreneurial approach
• Ability to work independently while also contributing as a team player
• willing to experiment with new ideas, concepts, tools, and approaches to marketing and business development using outcome-based metrics to demonstrate success

Start-up experience is a plus